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Network user identification method, device and server

An identification method and identification device technology, applied in the Internet field, can solve problems such as unclearness, inability to distinguish whether the front-end user is one, inability to evaluate the effectiveness of advertisements, etc.

Active Publication Date: 2019-09-06
BEIJING CREATIVE & INTERACTIVE DIGITAL TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

Traditionally, the Jingdong website cannot distinguish whether the front-end user is one or not. It only knows that there are three advertisement links entered, so it is impossible to evaluate the effectiveness of the advertisement, and it is not clear whether the previous three advertisement clicks came from the same user or the same device.

Method used

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  • Network user identification method, device and server
  • Network user identification method, device and server
  • Network user identification method, device and server

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Embodiment Construction

[0056] It should be noted that, in the case of no conflict, the implementation modes in the present application and the features in each implementation mode can be combined with each other.

[0057] It should be noted that the term "front-end" used in this application refers to the advertising environment or advertising environment website carrying the advertisement display (advertising link); "back-end" refers to the destination website to which the advertisement is linked.

[0058] Hereinafter, the present application will be described in detail with reference to the accompanying drawings and in combination with embodiments.

[0059] like figure 1 As shown, the method for identifying network users provided by this embodiment includes: Step S10: When the user clicks on an advertisement link in the front-end advertisement environment, jump from the front-end advertisement environment to the back-end website environment, that is, the destination website or the destination landin...

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Abstract

The present application provides a network user identification method, identification device and server. The identification method includes: when the user clicks on the advertisement link in the front-end advertisement environment, jumping from the front-end advertisement environment to the back-end website environment; obtaining the user identity mark under the front-end advertisement environment and the user identity mark under the back-end website environment; Determine the identity information of the user based on the front-end user identity and the back-end user identity. By adopting the technical solution, the identification of the same user on the same device can be realized in the network environment.

Description

technical field [0001] The present application relates to the technical field of the Internet, in particular to a network user identification method, device and server. Background technique [0002] At present, the mainstream advertising monitoring systems on the market mark the source of advertising users by adding corresponding marks when users click on the advertising display to reach the landing page of the advertisement, so as to realize the identification of the source of advertising users. This method only classifies advertisers based on the source of the click on the ad link, but ignores the identification of the ad user. For example, the same ad user interacts with three different ad placements within a day and arrives at the same ad landing page. In the ad monitoring system, the ad user will be identified as user A, (marked as 123e4567-e89b-12d3-a456-426655440000), but in the website monitoring tool of the ad landing page, the user is marked as a user with 3 User ...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): G06F11/30
CPCG06F11/3006G06Q30/0242G06Q30/0277G06Q30/0276G06F16/955G06F16/9535
Inventor 韩丹刘岩罗捍兵柏小娥卢方方陈友杰王博林曲伟海
Owner BEIJING CREATIVE & INTERACTIVE DIGITAL TECH CO LTD
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