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A method and system for pushing advertisements based on TV content

A technology for broadcasting content and advertising push, applied in the direction of selective content distribution, electrical components, image communication, etc., can solve the problems of poor delivery effect and achieve the effect of increasing user popularity, more accurate advertising service, and better advertising service

Active Publication Date: 2017-09-05
TCL CORPORATION
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  • Summary
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  • Claims
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AI Technical Summary

Problems solved by technology

[0004] In view of the deficiencies in the prior art above, the purpose of the present invention is to provide a method and system for pushing advertisements based on TV broadcast content, aiming at solving the problem of poor delivery effect of existing smart TV advertisement delivery methods

Method used

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  • A method and system for pushing advertisements based on TV content
  • A method and system for pushing advertisements based on TV content
  • A method and system for pushing advertisements based on TV content

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Embodiment Construction

[0037] The present invention provides a method and system for pushing advertisements based on television broadcast content. In order to make the purpose, technical solution and effect of the present invention clearer and clearer, the present invention will be further described in detail below. It should be understood that the specific embodiments described here are only used to explain the present invention, not to limit the present invention.

[0038] see figure 1 , figure 1 It is a flow chart of a preferred embodiment of an advertisement push method based on TV broadcast content in the present invention, as shown in the figure, which includes steps:

[0039] S101. During the playing process of the smart TV, when the user's advertisement acquisition instruction is received, the playing page is suspended, and the playing content information including the frame to which the current playing page belongs and the playing content ID is reported to the server;

[0040] S102. The s...

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Abstract

The present invention discloses an advertisement push method and system based on TV broadcast content, wherein the method includes the steps: A. During the broadcasting process of the smart TV, when receiving the advertisement acquisition instruction from the user, pause the playing page and include the current playing page Report the playback content information of the frame and playback content ID to the server; B. The server obtains the focus of each display element on the current playback page according to the reported playback content information, and queries the advertisements related to each display element, and queries The received advertisement data is returned to the smart TV; C. After the smart TV receives the advertisement data, it displays the corresponding advertisement at the position corresponding to the focus of each display element on the current playing page. The present invention improves the popularity of users for advertising, and changes the passive receiving mode of users into an active acquiring mode, thereby providing users with better and more accurate advertising services.

Description

technical field [0001] The invention relates to the field of smart TVs, in particular to a method and system for pushing advertisements based on TV broadcast content. Background technique [0002] In the prior art, advertisements on smart TVs are actively pushed to TV users or Internet users when the video starts, pauses, and plays. These actively pushed advertisements are not related to the content of the TV, and users may not care about it. These advertisements can even generate disgust, and when users see some interesting TV programs or video content, they will be interested in the scene items in the TV broadcast content, such as the protagonist's clothing, furniture layout, etc., although the user It is hoped to obtain relevant recommendation information, but it is difficult for users to know the relevant attributes of scene items, and it is difficult to accurately express the corresponding content in words, which makes it difficult to find the corresponding product info...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): H04N21/472H04N21/262H04N21/254H04N21/478
Inventor 谢伟峰
Owner TCL CORPORATION
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