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Method, device and server for identifying network user

An identification method and identification device technology, applied in the Internet field, can solve the problems of inability to distinguish whether the front-end user is one, unclear, unable to evaluate the effectiveness of advertisements, etc.

Active Publication Date: 2019-01-04
BEIJING CREATIVE & INTERACTIVE DIGITAL TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

Traditionally, the Jingdong website cannot distinguish whether the front-end user is one or not. It only knows that there are three advertisement links entered, so it is impossible to evaluate the effectiveness of the advertisement, and it is not clear whether the previous three advertisement clicks came from the same user or the same device.

Method used

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  • Method, device and server for identifying network user
  • Method, device and server for identifying network user
  • Method, device and server for identifying network user

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Experimental program
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Embodiment Construction

[0056] It should be noted that, in the case of no conflict, the implementation modes in the present application and the features in each implementation mode can be combined with each other.

[0057] It should be noted that the term "front-end" used in this application refers to the advertising environment or advertising environment website carrying the advertisement display (advertising link); "back-end" refers to the destination website to which the advertisement is linked.

[0058] Hereinafter, the present application will be described in detail with reference to the accompanying drawings and in combination with embodiments.

[0059] like figure 1 As shown, the method for identifying network users provided by this embodiment includes: Step S10: When the user clicks on an advertisement link in the front-end advertisement environment, jump from the front-end advertisement environment to the back-end website environment, that is, the destination website or the destination land...

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Abstract

The present application provides a method for identifying a network user, an identifying apparatus, and a server. The identification method comprises the following steps: when a user clicks an advertisement link in a front-end advertisement environment, the front-end advertisement environment jumping to a back-end website environment; acquiring user identity in front-end advertisement environmentand user identity in back-end website environment; the identity information of the user being determined based on the front-end user identity and the back-end user identity. By adopting the technicalscheme, the identity identification of the same user on the same equipment can be realized under the network environment.

Description

technical field [0001] The present application relates to the technical field of the Internet, in particular to a network user identification method, device and server. Background technique [0002] At present, the mainstream advertising monitoring systems on the market mark the source of advertising users by adding corresponding marks when users click on the advertising display to reach the landing page of the advertisement, so as to realize the identification of the source of advertising users. This method only classifies advertisers based on the source of the click on the ad link, but ignores the identification of the ad user. For example, the same ad user interacts with three different ad placements within a day and arrives at the same ad landing page. In the ad monitoring system, the ad user will be identified as user A, (marked as 123e4567-e89b-12d3-a456-426655440000), but in the website monitoring tool of the ad landing page, the user is marked as a user with 3 User ...

Claims

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Application Information

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IPC IPC(8): G06Q30/02G06F11/30
CPCG06F11/3006G06Q30/0242G06Q30/0277G06Q30/0276G06F16/955G06F16/9535
Inventor 韩丹刘岩罗捍兵柏小娥卢方方陈友杰王博林曲伟海
Owner BEIJING CREATIVE & INTERACTIVE DIGITAL TECH CO LTD
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