An integrator selection method for suppliers considering customer perception

Abstract

The invention provides a method for integrator to select supplier considering customer's feeling, which is characterized in that the method comprises the following steps: S1, initializing cost and construction period information of each logistics supplier; S2, initializing cost and construction period information of each logistics supplier; S2, abstracting the logistics network into a complex network topology diagram; S3, according to the prospect theory, considering the cost and construction period required by the customer, and according to the whole transportation task, establishing the multi-attribute decision-making model considering the customer's risk attitude; S4, according to the network topology diagram abstracted from the logistics network and the cost and time information of each logistics supplier, an adaptive genetic algorithm considering the elite strategy is designed to optimize the problem model; S5, outputting the optimal logistics supplier selection strategy scheme. The invention considers the influence of the psychological factors of the customer, comprehensively considers the cost and the time, more conforms to the real psychological feelings of the customer, and has practical guiding significance for the integrator to select a supplier transportation scheme that is more satisfactory to the customer.

Description

technical field [0001] The invention relates to the field of logistics, and specifically uses behavioral economics and operations research methods to propose a method for an integrator to select a supplier that considers the customer's feelings for the integrator who considers the customer to be a completely rational person in the traditional decision-making. Background technique [0002] With the accelerated development of economic globalization, the rise of e-commerce and the development of the logistics market, the market's requirements for logistics services are more comprehensive and specific. By providing complete supply chain solutions, fourth-party logistics companies help companies effectively integrate resources to reduce costs and increase efficiency. my country's fourth-party logistics enterprises are in the initial stage of development, and there are still many problems and deficiencies. Early studies on logistics management and decision-making had a common pre...

AI Technical Summary

Problems solved by technology

In recent years, there have been few researches on 4PL from the perspective of behavioral characteristics, and the existing research results are still relatively single, mainly manifested in problems such as single research angle, single method, and single consideration factors.

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