Message pushing method, device and terminal device based on intelligent recommendation

A message push and message push technology, applied in digital data information retrieval, instruments, electronic digital data processing, etc., can solve the problems of user information interference and low user perception

Pending Publication Date: 2019-02-01
PING AN TECH (SHENZHEN) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] In order to solve the technical problem of low user perception or information interference to users when using the existing message push

Method used

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  • Message pushing method, device and terminal device based on intelligent recommendation
  • Message pushing method, device and terminal device based on intelligent recommendation
  • Message pushing method, device and terminal device based on intelligent recommendation

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Embodiment Construction

[0024] Reference will now be made in detail to exemplary embodiments, examples of which are illustrated in the accompanying drawings. When the following description refers to the accompanying drawings, the same numerals in different drawings refer to the same or similar elements unless otherwise indicated. The implementations described in the following exemplary examples do not represent all implementations consistent with the present invention. Rather, they are merely examples of apparatuses and methods consistent with aspects of the invention as recited in the appended claims.

[0025] The implementation environment of the present invention may be a portable terminal device, such as a smart phone, a tablet computer, or a desktop computer. figure 1 It is a schematic diagram of an intelligent recommendation-based message push device according to an exemplary embodiment. The message pushing device 100 based on intelligent recommendation may be the above-mentioned portable ter...

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Abstract

The invention relates to the technical field of intelligent recommendation, and discloses a message pushing method, a device and a terminal device based on the intelligent recommendation. The method comprises the following steps: the characteristic data of a push channel associated with a user in a preset time length before the push node is counted; the characteristic data at least comprises a reminder priority, a push message arrival rate, a click rate of the push message by the user and a conversion rate of the push message by the user; Determining a target pushing channel from the pushing channel according to the characteristic data; The target push message is pushed through the target push channel. The implementation of the method can improve the user perception of push message on thepremise of reducing the information interference to the user.

Description

technical field [0001] The present invention relates to the technical field of intelligent recommendation, in particular to a message push method, device and terminal equipment based on intelligent recommendation. Background technique [0002] In order to enhance user stickiness, most online shopping platforms often push messages to users regularly. In practice, it has been found that when messages are pushed through a single push channel, the user's awareness of the messages is usually low. In order to improve the user's awareness of the message, it is usually possible to push the message through multiple message push channels, that is, to push a message through multiple push channels (such as SMS, email, mobile APP, WeChat, QQ, etc.). Although the user's awareness of the message is greatly guaranteed, repeated reception of the same message will cause information interference to the user. Therefore, how to push messages with the fewest push channels and maximize the user'...

Claims

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Application Information

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IPC IPC(8): G06F16/9535G06Q30/06
CPCG06Q30/0631
Inventor 乐志能
Owner PING AN TECH (SHENZHEN) CO LTD
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