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Method and system for making playable advertisement and corresponding storage medium

An advertising and software system technology, applied in the information field, can solve the problems of lack of fast and convenient production of interactive advertisements, inability to try out or express one's own needs, and achieve the effect of low production cost and high speed

Inactive Publication Date: 2019-02-05
掌游天下(北京)信息技术股份有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

Users can only accept passively in this process, and cannot try or express their needs
Therefore, it is even more impossible to use the current advanced interactive methods to complete the interaction with advertisements
In particular, there is a lack of methods and systems for making interactive advertisements (playable advertisements) quickly and conveniently in the prior art

Method used

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  • Method and system for making playable advertisement and corresponding storage medium
  • Method and system for making playable advertisement and corresponding storage medium
  • Method and system for making playable advertisement and corresponding storage medium

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Embodiment

[0120] The method and system according to the embodiments of the present invention are described below with reference to the accompanying drawings.

[0121] Such as figure 1 As shown, the embodiment of the present application provides a method for making a playable advertisement, which includes: obtaining an initial advertisement stream file; determining the basic information required for making the playable advertisement; making a list of interactive methods; and according to the above Generate an interactive script file for the list of basic information and interactive methods. The playable advertisement includes the interactive script file and the initial advertisement stream file.

[0122] To visualize this approach, we're bringing this innovation to life with tools that enable quick production of playable ad creatives. Such as figure 1 As shown, the tool mainly includes a module for filling in the basic information of playable advertisement creatives (that is, a module...

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PUM

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Abstract

The present application provides a method, a system, and a corresponding storage medium for producing playable advertisements. The method comprises the following steps of: obtaining an initial advertisement stream file; Determining basic information required for making the playable advertisement; Make a list of interaction modes; The playable advertisement includes the interactive script file andthe initial advertisement stream file. The playable advertisement includes the interactive script file and the initial advertisement stream file. The method of the embodiment and the corresponding production tool enable the commercialization of playable advertisements, enable the production of playable advertisements to be fast and convenient, and play smoothly on different devices, thereby realizing cross-platform use.

Description

technical field [0001] The invention belongs to the field of information technology, and in particular relates to a method for making a playable advertisement, a system and a corresponding storage medium. Background technique [0002] In the modern society with fierce business competition, enterprises must publicize the company's products or services in various ways, so as to let consumers know and understand the products or services of the enterprise, so as to establish the brand of the enterprise. In publicity, advertising is the most widely used and indispensable method at present. How to maximize the efficiency of advertising communication, gain more user attention within unit cost, and even enable users to purchase products or services provided by the enterprise are the capabilities that every enterprise is eager for. [0003] Among the existing advertisements, one is completed by placing advertisements in newspapers, magazines, television, radio and the Internet. In ...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0241
Inventor 何鹏崔英杰牛国柱
Owner 掌游天下(北京)信息技术股份有限公司