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Coupon distribution method and device, electronic device, and readable storage medium

A distribution method, a technology for coupons, applied in discounts/rewards, market data collection, marketing, etc., which can solve problems such as low accuracy

Active Publication Date: 2019-02-26
BEIJING SANKUAI ONLINE TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] It can be seen that the above method only uses the user's historical shopping data to match coupons, and the accuracy of distribution is low

Method used

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  • Coupon distribution method and device, electronic device, and readable storage medium
  • Coupon distribution method and device, electronic device, and readable storage medium
  • Coupon distribution method and device, electronic device, and readable storage medium

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0029] refer to figure 1 , which shows a flow chart of the steps of the method for distributing coupons in one embodiment of the present disclosure, including:

[0030] Step 101, acquire coupon configuration information of each target merchant, and generate at least one coupon according to the coupon configuration information.

[0031] Among them, the target merchant pays and registers on the application platform, and then can sell goods or other services through the platform.

[0032] Coupons are preferential strategies that application platforms or merchants provide to users in order to stimulate consumption, and are often implemented through coupons. Therefore, when the user makes consumption at the merchant, the coupon can be used to reduce or exempt the consumption amount.

[0033] Coupon configuration information includes, but is not limited to: business information, coupon thresholds, and discount levels of coupons. It can be understood that the merchant information ...

Embodiment 2

[0063] refer to figure 2 , which shows a flow chart of the steps of the method for distributing coupons in another embodiment of the present disclosure, specifically as follows.

[0064] Step 201, acquire coupon configuration information of each target merchant, and generate at least one coupon according to the coupon configuration information.

[0065] For this step, reference may be made to the detailed description of step 101, which will not be repeated here.

[0066] Step 202, for each target user and each target merchant, acquire the user characteristics of the target user and the interaction characteristics between the target user and the target merchant.

[0067] For this step, reference may be made to the detailed description of step 102, which will not be repeated here.

[0068] Step 203, for each target user and each coupon of each target merchant, calculate the ratio of the average unit price of the target user to the threshold value of the coupon to obtain the f...

Embodiment 3

[0231] refer to Figure 4 , which shows a structural diagram of a coupon distributing device in an embodiment of the present disclosure, specifically as follows.

[0232] The coupon generating module 301 is configured to acquire coupon configuration information of each target merchant, and generate at least one coupon according to the coupon configuration information.

[0233] The feature acquiring module 302 is configured to acquire user features of the target user and interaction features between the target user and the target merchant for each target user and each target merchant.

[0234] The use parameter determination module 303 is used for predicting the target user and each coupon of each target merchant according to the user characteristics of the target user and the interaction characteristics between the target user and the target merchant. The usage parameters of the coupon by the target user.

[0235] Coupon allocation module 304, configured to allocate each cou...

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PUM

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Abstract

The disclosed embodiment provides a coupon distribution method and device, an electronic device and a readable storage medium. The method comprises the following steps: obtaining coupon configurationinformation of each target merchant and generating at least one coupon according to the coupon configuration information; acquiring, for each target user and each target merchant, user characteristicsof the target user and interaction characteristics of the target user and the target merchant; predicting, for each target user and each coupon of each target merchant, a usage parameter of the coupon by the target user according to a user characteristic of the target user and an interaction characteristic of the target user and the target merchant; allocating each coupon to each target user according to the usage parameter. The method can determine the use parameters of the coupons according to the user characteristics and the interaction characteristics between the user and the merchant, and distribute the coupons according to the use parameters, which is helpful to improve the distribution accuracy of the coupons.

Description

technical field [0001] The embodiments of the present disclosure relate to the technical field of online sales, and in particular, to a coupon distribution method, device, electronic equipment, and readable storage medium. Background technique [0002] In order to increase turnover, online sales platforms often push coupons to users to increase turnover. [0003] In the prior art, the patent application with the application number CN2017110717067 proposes a method for placing coupons. The main steps include: first, after the merchant formulates and saves the coupon list according to the marketing strategy, when the user checks out, obtains the user information and shopping information of the consumer from the system and saves it; then, through the historical shopping data of the consumer and According to the analysis of this shopping information, one or more products that the consumer needs to buy most recently are obtained; finally, according to the products that the consu...

Claims

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Application Information

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IPC IPC(8): G06Q30/02
CPCG06Q30/0201G06Q30/0207
Inventor 范聪李邵明
Owner BEIJING SANKUAI ONLINE TECH CO LTD
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