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A method and apparatus for analyzing customer behavior

An analysis method and technology of an analysis device are applied in the field of wireless positioning to achieve the effect of facilitating accurate marketing

Inactive Publication Date: 2019-03-12
BANK OF CHINA
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

In the whole process of customers at bank outlets, it is likely that most of the time is spent waiting in the waiting area or looking at new products in the experience area.

Method used

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  • A method and apparatus for analyzing customer behavior
  • A method and apparatus for analyzing customer behavior
  • A method and apparatus for analyzing customer behavior

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Embodiment Construction

[0040] The following will clearly and completely describe the technical solutions in the embodiments of the present invention with reference to the accompanying drawings in the embodiments of the present invention. Obviously, the described embodiments are only some, not all, embodiments of the present invention. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without making creative efforts belong to the protection scope of the present invention.

[0041] figure 1 For a flowchart of a customer behavior analysis method disclosed in an embodiment of the present invention, see figure 1 As shown, the analysis methods of customer behavior can include:

[0042] Step 101: Obtain wireless signal information collected by each activated signal collection device.

[0043] Wherein, each signal collection device corresponds to a fixed client, and different signal collection devices correspond to different clients. ...

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Abstract

The invention provides an analysis method and apparatus for customer behavior, for each signal collection device that has been activated, obtaining the wireless signal information it collects, each signal collection device corresponds to a fixed customer, according to the wireless signal information collected by a fixed signal collecting device in a certain period of time, and a pre-configured library of signal fingerprints, determining the motion trajectory information of the signal collecting device, determining an optimal position matching model according to the motion trajectory information and a pre-configured position matching model library, and determining a product service of interest to a customer according to the optimal position matching model and the indoor layout information of the product service. The method and the device can make full use of the movement trajectory information of the customer in the free time of the operation network outlet, understand the products andservices that the customer is interested in, and discover the potential customers of the specific product services, so as to facilitate the subsequent precise marketing for these potential customers.

Description

technical field [0001] The present invention relates to wireless positioning technology, and more specifically, relates to a method and device for analyzing customer behavior. Background technique [0002] When a customer goes to a bank branch to handle business, the usual process is to get a number, wait, handle and leave. During the entire process of customers at bank outlets, it is likely that most of the time is spent waiting in the waiting area or looking at new products in the experience area. Customers' behaviors at bank outlets, especially in the experience area, can reflect the products and services customers are interested in to a certain extent. The potential business capabilities of customers are convenient for precise marketing in the later stage. Contents of the invention [0003] In view of this, the present invention provides a method for analyzing customer behavior, so as to better understand the products and services that customers are interested in, an...

Claims

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Application Information

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IPC IPC(8): G06Q30/02H04W4/029H04W4/35
CPCG06Q30/0201H04W4/029H04W4/35
Inventor 李婷姝
Owner BANK OF CHINA