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Advertisement putting method and device

A technology for advertising and advertising, applied in the field of advertising processing, can solve the problems of low efficiency and low technical accuracy, and achieve the effect of ensuring efficiency, improving the probability of clicking on advertisements, and improving accuracy

Inactive Publication Date: 2019-03-19
深圳爱问科技股份有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, the existing Internet advertising technology is not accurate and inefficient

Method used

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  • Advertisement putting method and device
  • Advertisement putting method and device
  • Advertisement putting method and device

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Embodiment Construction

[0054] In order to make the purpose, technical solutions and advantages of the embodiments of the present invention clearer, the technical solutions in the embodiments of the present invention will be clearly and completely described below in conjunction with the drawings in the embodiments of the present invention. Obviously, the described embodiments It is only a part of embodiments of the present invention, but not all embodiments. The components of the embodiments of the invention generally described and illustrated in the figures herein may be arranged and designed in a variety of different configurations.

[0055] Accordingly, the following detailed description of the embodiments of the invention provided in the accompanying drawings is not intended to limit the scope of the claimed invention, but merely represents selected embodiments of the invention. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the a...

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Abstract

The embodiment of the invention relates to the technical field of advertisement processing, in particular to an advertisement putting method and device. The method comprises the steps of obtaining a user problem record and a corresponding user portrait; the user problem is identified for the second time; the method comprises the steps of obtaining a plurality of to-be-put advertisements, carryingout matching screening on the to-be-put advertisements based on a secondary recognition result and a user portrait, finally calculating the estimated click rate of each to-be-put advertisement obtained through screening, and realizing ordered putting of the to-be-put advertisements according to the magnitude order of the estimated click rates, so that the accuracy and efficiency of advertisement putting can be improved.

Description

technical field [0001] The embodiments of the present invention relate to the technical field of advertisement processing, and in particular, to an advertisement delivery method and device. Background technique [0002] With the development of Internet technology, Internet advertisements have many advantages over traditional TV advertisements and physical advertisements, such as: strong interaction and sensory, wide range of communication, flexible timeliness, etc. However, the accuracy and efficiency of the existing Internet advertisement delivery technology are not high. Contents of the invention [0003] In view of this, the present invention provides an advertisement placing method and device. [0004] An embodiment of the present invention provides an advertisement delivery method, which is applied to an electronic device, and the method includes: [0005] Obtaining a user question record and a user portrait corresponding to the user question record, identifying a f...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0254G06Q30/0257G06Q30/0269
Inventor 李千熊立志李辉
Owner 深圳爱问科技股份有限公司
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