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Dynamic pricing method for commodities of own brands of retailers

A retailer and brand technology, applied in market forecasting, marketing, etc., can solve the problem that the retail price of the retailer's own brand cannot be changed flexibly, and achieve the effect of flexibly responding to market changes and realizing benefits

Inactive Publication Date: 2019-03-26
TONGJI UNIV
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0005] The technical problem to be solved by the present invention is to overcome the defect that the retail price of the retailer's own brand cannot be changed flexibly in the prior art, and to provide a dynamic pricing method for the retailer's own brand commodity

Method used

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  • Dynamic pricing method for commodities of own brands of retailers
  • Dynamic pricing method for commodities of own brands of retailers
  • Dynamic pricing method for commodities of own brands of retailers

Examples

Experimental program
Comparison scheme
Effect test

Embodiment

[0040] A method for dynamic pricing of retailer's own brand goods, comprising the following steps:

[0041] S1: Product classification

[0042] Retailers compare and classify their own brand products with the national brand products they sell, and find out other brand products that can be classified as the same as their own brand products, and the data granularity is refined to SKU;

[0043] S2: Retailer historical state data collection and processing

[0044] Set the price adjustment cycle in advance, and complete data collection and processing before the start of the new price adjustment cycle;

[0045] Set the price adjustment cycle: it can be set to 1 day, 1 week or 1 month, etc. The selection and setting of other parameters are synchronized with the price adjustment cycle. In this embodiment, the price adjustment cycle is set to 1 week.

[0046] Collect and store the data of similar national brands in the price adjustment cycle that has just ended, including the sales v...

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Abstract

The invention discloses a dynamic pricing method for commodities with brands of retailers. The dynamic pricing method comprises the following steps: S1, commodity classification; Collecting and processing historical state data of retailers; S3, various parameters are determined for research on the market and consumers; S4, calling the previous pricing PB0 of the own brand; S5, determining the discount rate; S6, calling the production cost c of the product with the brand; S7, calculating a steady-state value W of the reference purchase price; S8, calculating a reference purchase price r beforeprice adjustment; S9, calculating the product marginal income before price adjustment; S10, calculating a next-period optimal pricing PB *; According to the invention, multiple parameters are evaluated; During pricing, the consumption preference of consumers during purchase, the influence of similar products in shops, the production cost of products with own brands, quality evaluation and other factors can be comprehensively considered, so that retailers can reasonably price commodities with own brands in a set price adjustment period, and the retailers realize profit maximization.

Description

technical field [0001] The invention relates to a dynamic pricing method for a retailer's own brand commodity. Background technique [0002] The retailer's private label has a history of more than 100 years since it appeared in the 1880s, and the emergence of the private label is a major innovation and development of the retail industry. The retailer's own brand refers to the joint research and development of the factory and the retail enterprise according to the market demand, and then the factory conducts the product processing and production, and the retail enterprise labels its own brand label and sells it in its own supermarket chain stores. a product. [0003] In China, many large retailers sell their own brands in stores, such as Century Lianhua's "BetterLiving", "Lianhua Jiahui" and "Youpin Life" brands, China Resources Vanguard's "Simple Combination", "Run Home ", "Home Choice" and other brands. There are three obvious differences between retailers' own brands an...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0206
Inventor 霍佳震张艳霞段永瑞郑小金
Owner TONGJI UNIV
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