Service processing method and device based on live broadcast, equipment and storage medium

A business processing and business technology, applied in the field of live broadcast, can solve problems such as slow mode effect and poor user retention effect, so as to achieve the effect of increasing click-through rate, increasing viewing time, and improving viewing experience

Active Publication Date: 2019-04-02
GUANGZHOU HUYA INFORMATION TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0005] The present invention provides a business processing method, device, equipment and storage medium based on live broadcasting, so as to solve the problem that the effect of retaining users through a sense of accomplishment is slow and the effect of retaining users is poor

Method used

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  • Service processing method and device based on live broadcast, equipment and storage medium
  • Service processing method and device based on live broadcast, equipment and storage medium
  • Service processing method and device based on live broadcast, equipment and storage medium

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0040] figure 1 It is a flow chart of a live broadcast-based service processing method provided in Embodiment 1 of the present invention. This embodiment may be applicable to a scenario in which live broadcast service values ​​are allocated according to viewer behavior data. The method is executed by a live broadcast-based service processing device, which can be implemented in software and / or hardware, and is usually configured in electronic equipment.

[0041] refer to figure 1 , the method includes the following steps:

[0042] S101. Collect audience behavior data generated by audience users in a live broadcast room.

[0043] In one embodiment, various viewer behavior data of the user in the live broadcast room are collected. It can directly collect audience behavior data that meets the assigned live broadcast business value.

[0044] In one embodiment, the audience behavior data includes at least one of the following: behavior data of audience users themselves; behavio...

Embodiment 2

[0060] figure 2 It is a flowchart of a service processing method based on live broadcast provided by Embodiment 2 of the present invention. This embodiment is a refinement based on the first embodiment, and mainly describes the specific steps of determining the audience user to perform a preset audience task according to the audience behavior data and assigning the live service value to the audience user according to the audience task. refer to figure 2 , this embodiment includes the following steps:

[0061] S201. Collect audience behavior data generated by audience users in a live broadcast room.

[0062] S202. When the audience user behavior data meets the preset task conditions of the audience task, generate a task notification for the audience user to perform the audience task.

[0063] In one embodiment, the audience behavior data is collected, and it is judged whether the behavior data of the audience user triggers the task condition of the audience task, and if th...

Embodiment 3

[0091] image 3 A structure diagram of a service processing device based on live broadcast provided by Embodiment 3 of the present invention. The device includes: a behavior data collection module 31 , an audience task judging module 32 , a service value distribution module 33 and a card data configuration module 34 . in:

[0092] Behavioral data collection module 31, used to collect audience behavior data generated by audience users in the live broadcast room;

[0093] An audience task judging module 32, configured to determine, according to the audience behavior data, that the audience user performs a preset audience task;

[0094] A business value allocation module 33, configured to allocate live service values ​​to the audience users according to the audience tasks;

[0095] The card data configuration module 34 is configured to consume the live broadcast service value to configure card service data for the viewer user.

[0096] In the embodiment of the present inventi...

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Abstract

The invention discloses a service processing method and device based on live broadcast, equipment and a storage medium. The method comprises the steps of collecting audience behavior data generated byan audience user in a live broadcasting room; determining that the audience user executes a preset audience task according to the audience behavior data; allocating a live broadcast service value tothe audience user according to the audience task; consuming the live broadcast service value so as to configure card service data to the audience user. The method solves the problems of how to attractusers to watch the live broadcast and how to retain the users for a long time.

Description

technical field [0001] Embodiments of the present invention relate to the live broadcast field, and in particular, to a live broadcast-based service processing method, device, device, and storage medium. Background technique [0002] With the development of Internet technology and smart mobile terminal equipment, various Internet products have brought a lot of convenience and entertainment to people's work and life. A more real-time social experience. The live broadcast platform maintains a competitive advantage by relying on a large number of excellent anchor users and audience users. [0003] In order to attract users, the live broadcast platform usually counts the online time of users, sets different types of achievement rewards for users, and attracts users to spend more time on the live broadcast platform through the sense of accomplishment. [0004] However, this method of retaining users through a sense of accomplishment is slow, and the effect of retaining users is...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04N21/442H04N21/2187H04N21/258H04N21/4402H04N21/47
CPCH04N21/2187H04N21/25866H04N21/4402H04N21/44213H04N21/47
Inventor 黄智郭永豪翁蕾
Owner GUANGZHOU HUYA INFORMATION TECH CO LTD
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