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A processing method, device, equipment and storage medium of a life cycle

A life cycle and processing method technology, applied in the field of machine learning, can solve problems such as not being able to detect the decline of user stickiness in time

Active Publication Date: 2021-12-14
GUANGZHOU HUYA INFORMATION TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0005] The invention provides a life cycle processing method, device, equipment and storage medium to solve the problem that the stickiness of products to users cannot be found in time

Method used

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  • A processing method, device, equipment and storage medium of a life cycle
  • A processing method, device, equipment and storage medium of a life cycle
  • A processing method, device, equipment and storage medium of a life cycle

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0040] figure 1 It is a flow chart of a lifecycle processing method provided by Embodiment 1 of the present invention. This embodiment is applicable to the scene where it is necessary to analyze the live broadcast viewing behavior data generated by the audience users, and then determine the activity of the audience users. However, it can be understood that this embodiment can also be applied to other application scenarios, and the activity of the user within a certain period of time can be determined according to the behavior data of the user within the period of time. The method can be executed by a life cycle processing device, which can be implemented by software and / or software, and is usually configured in an electronic device, typically in a processor, such as in a server of a live broadcast platform in the processor. refer to figure 1 , the method specifically includes:

[0041] S101. Determine the live broadcast life cycle.

[0042] The life cycle includes the beg...

Embodiment 2

[0056] figure 2 It is a flow chart of a lifecycle processing method provided by Embodiment 2 of the present invention. This embodiment is a refinement based on the first embodiment, and mainly describes a specific method for acquiring live viewing behavior data generated when audience users watch live broadcast within the live broadcast life cycle. refer to figure 2 , the method specifically includes:

[0057] S201. Determine the live broadcast life cycle.

[0058] S202. Count the live broadcast viewing behavior data generated when viewers watch the live broadcast within the live broadcast life cycle, where the viewing behavior data includes viewing duration.

[0059] The viewing time of general audience users on working days and non-working days is quite different. Therefore, in order to cover as many fluctuations in viewing time as possible under normal circumstances (non-holidays), the live broadcast of audience users is usually measured in units of "weeks". life cycl...

Embodiment 3

[0080] image 3 It is a flow chart of a lifecycle processing method provided by Embodiment 3 of the present invention. The technical solution of this embodiment is optionally applicable to training a live broadcast life cycle model, which is used to analyze live viewing behavior data generated by audience users, and then determine the activity of audience users. The method can be executed by a lifecycle processing device, which can be implemented by software and / or software, and is usually configured in electronic equipment. refer to figure 1 , the method specifically includes:

[0081] S301. Determine the live broadcast life cycle.

[0082] The live broadcast lifecycle at this time is used to train the live broadcast lifecycle model. Therefore, the live broadcast lifecycle at this time should be the same as the live broadcast lifecycle in S101 and / or S201.

[0083] At the same time, in order to make the time period covered by the life cycle comprehensive, the audience us...

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Abstract

The invention discloses a life cycle processing method, device, equipment and storage medium. The method includes: determining a live broadcast life cycle, the live broadcast life cycle is a preset period of time used to represent the activity of viewers and users; acquiring live viewing behavior data generated when viewers and users watch live broadcasts within the live broadcast life cycle; The live broadcast viewing behavior data is input into a preset live broadcast life cycle model for processing, and a life cycle tag representing the activity of the viewer user in the live broadcast life cycle is obtained. This method solves the problem that the stickiness of the product to the user cannot be found in time, and realizes the stage of the life cycle of the user through the short-term user behavior, and timely discovers the user who is in the low period, and the user does not completely leave the product. In this case, the user will be recalled.

Description

technical field [0001] The present invention relates to machine learning technology, and in particular to a life cycle processing method, device, equipment and storage medium. Background technique [0002] With the development of Internet technology and smart mobile terminal equipment, various Internet products have brought a lot of convenience and entertainment to people's work and life. A more real-time social experience. The development of the live broadcast platform relies on a large number of anchor users and audience users. Therefore, the live broadcast platform needs to pay close attention to the status of anchor users and viewer users in order to make timely adjustments to the platform. The live broadcast platform generally determines the business processing method for the user by counting the user's preferences for the live broadcast, such as pushing the live broadcast (or anchor) of the user's preferred type to the user. [0003] In the course of realizing the p...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): H04N21/2187H04N21/25H04N21/258H04N21/45H04L29/08
Inventor 刘静仇贲
Owner GUANGZHOU HUYA INFORMATION TECH CO LTD
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