Promotion information pushing method and device, storage medium and electronic device

A technology for promoting information and media information, which is applied to electronic devices, methods and devices for pushing information to promote information, and storage media fields, and can solve the problems of time-consuming, labor-intensive, low-efficiency, and high cost.

Pending Publication Date: 2019-06-04
广州腾讯科技有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] Although offline qualitative methods can be used to accurately contact and distinguish the needs of different users (such as different types of movie viewers, advertising users, TV drama viewers, etc.), it takes a long time to determine the needs of different users in the offline mode, such as manual inspection. A user's web browsing record, so as to determine the type of media promotion information he likes according to his browsing record, and then push it according to the type. The whole process is time-consuming, labor-intensive, inefficient and high-cost
[0005] Aiming at the low efficiency of finding promotional information matching the user when pushing promotional information to users in related technologies, no effective solution has been proposed yet

Method used

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  • Promotion information pushing method and device, storage medium and electronic device
  • Promotion information pushing method and device, storage medium and electronic device
  • Promotion information pushing method and device, storage medium and electronic device

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Embodiment Construction

[0023] In order to enable those skilled in the art to better understand the solutions of the present invention, the following will clearly and completely describe the technical solutions in the embodiments of the present invention in conjunction with the drawings in the embodiments of the present invention. Obviously, the described embodiments are only It is an embodiment of a part of the present invention, but not all embodiments. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without making creative efforts shall fall within the protection scope of the present invention.

[0024] It should be noted that the terms "first" and "second" in the description and claims of the present invention and the above drawings are used to distinguish similar objects, but not necessarily used to describe a specific sequence or sequence. It is to be understood that the data so used are interchangeable under appropriate ...

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Abstract

The invention discloses a promotion information pushing method and device, a storage medium and an electronic device. The method comprises the steps that first media information shared by a first account is acquired, the first media information is used for sharing between accounts of a target application, and the account of the target application comprises the first account; Determining a first account set to which the first account belongs based on the first media information; Taking first promotion information matched with the first account set as promotion information to be pushed to the first account, the first promotion information being used for indicating a first object to be promoted; And pushing the first promotion information to the first account. The technical problem that the efficiency of searching the promotion information matched with the user is low when the promotion information is pushed to the user in the prior art is solved.

Description

technical field [0001] The present invention relates to the field of the Internet, in particular to a method and device for pushing promotional information, a storage medium, and an electronic device. Background technique [0002] With the development of the Internet, users have an increasing demand for browsing media information. Merchants, video production companies, etc. often need to put a lot of media promotion information on Internet platforms, TV and other media. These media promotion information include but are not limited to For: movies, TV series, short films, advertising videos, advertising pictures, promotional videos, animation videos, etc. [0003] Since users have different preferences, the released media information may not be able to obtain user preferences. In related technologies, an offline qualitative method is often used for analysis, so as to determine the media information that meets the needs of each user according to the investigated information. ...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
Inventor 刘龙坡刘志斌陈谦
Owner 广州腾讯科技有限公司
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