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Keyword path analysis method and device

A path analysis and keyword technology, applied in the field of information processing, can solve problems such as overlapping, intersecting keyword paths, and complex keyword path relationships, so as to achieve accurate analysis and improve accuracy.

Active Publication Date: 2019-07-16
BEIJING GRIDSUM TECH CO LTD
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  • Summary
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  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] However, in the search history database, usually there are not only keyword paths formed by the same user searching for multiple keywords, but also keyword paths formed by different users searching for the same or different keywords, resulting in a large number of The keyword paths formed by users in the search process intersect or overlap each other, resulting in complex keyword path relationships
Therefore, there is currently no practical and effective keyword path analysis method that can accurately analyze a large number of keyword paths, thereby improving the accuracy of keyword placement

Method used

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  • Keyword path analysis method and device

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Embodiment Construction

[0051] For reference and clarity, descriptions, abbreviations or abbreviations of technical terms used in the following text are summarized as follows:

[0052] Keywords: keywords are derived from the English "keywords", which specifically refers to the vocabulary used by a single media when making and using the index.

[0053] Keyword path: When the same user conducts at least one keyword search on the same media, a search order relationship is formed by the keywords searched at least once according to the sequence of the search, and the keywords searched at least once are combined according to the search order relationship The path formed by concatenating words is called a keyword path.

[0054] Graph database: A graph database (graph database) is a non-relational database that applies graph theory to store relational information between entities.

[0055] The following will clearly and completely describe the technical solutions in the embodiments of the present invention ...

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Abstract

The invention provides a keyword path analysis method and device. The method comprises: acquiring at least one keyword path, wherein the keyword path comprises at least one keyword which is sequentially connected according to a search order; counting click data of the target keyword according to click information of the target keyword in each keyword path, wherein the target keyword is any keywordin any keyword path in the at least one keyword path; and according to the click data, calculating a delivery index of the target keyword, the delivery index being used for guiding delivery of the target keyword. According to the keyword path analysis method and device, the problem that a large number of keyword paths are difficult to analyze is solved, delivery of the target keywords is guided through the delivery indexes, and the keyword delivery accuracy is improved.

Description

technical field [0001] The present invention relates to the field of information processing, and more specifically, relates to a keyword path analysis method and device. Background technique [0002] SEM (Search Engine Marketing: Search Engine Marketing in English) is an online marketing based on a search engine platform. When people search for information, keywords that meet user habits are delivered to target users. However, when the accuracy of the keywords placed is low, the conversion rate and effectiveness of the keywords will be low, seriously affecting the search efficiency and search effect. [0003] When a user conducts multiple keyword searches on the same media, the keywords used in multiple searches are concatenated into a keyword path according to the order of the searches. The keyword path covers the user's habits in the keyword search sequence, the position information of the keyword in the keyword path, and the potential connection between the keyword and t...

Claims

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Application Information

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IPC IPC(8): G06F16/951G06F16/953
CPCG06F16/951
Inventor 葛婷
Owner BEIJING GRIDSUM TECH CO LTD