Method and system for determining correlation between content and search term, display method and system
A technology for content display and determination methods, applied in the Internet field, can solve the problems of large differences in test parameters, different user search intentions, and low accuracy of correlation parameters, and achieve the effect of improving accuracy.
Active Publication Date: 2022-03-22
BEIJING QIYI CENTURY SCI & TECH CO LTD
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Problems solved by technology
Due to different search terms, due to different search scenarios and different user search intentions, the test parameters are quite different, so that the accuracy of the correlation parameters between the content and search terms determined based on the test parameters is not high.
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[0050]The following will clearly and completely describe the technical solutions in the embodiments of the present invention with reference to the accompanying drawings in the embodiments of the present invention. Obviously, the described embodiments are only some, not all, embodiments of the present invention. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without making creative efforts belong to the protection scope of the present invention.
[0051] It should be noted that the present invention determines the correlation between content and search terms based on a user browsing model (User Browsing Model, UBM).
[0052] In order to facilitate the understanding of the content to be protected in the present invention and the method for determining the relevance of the search term, the user browsing model is introduced as follows:
[0053] Assuming that the user browses the search results from top to b...
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The invention discloses a method and system for determining the correlation between content and search words, and a display method and system. The search words are classified in advance, and the corresponding relationship between each search word type and inspection parameters is determined. The inspection parameters are used to ensure The probability that the content of the preset position is displayed, after determining the type of search term to which the target search term belongs, from the corresponding relationship between each search term type and the test parameter, determine the target test parameter corresponding to the target search term, so that based on the target test parameter Determine the relevance parameters of the target content to the target search term. Since the present invention classifies the search words, each situation can be fully considered when the search words are classified, so that the inspection parameters corresponding to each search word type are similar or the same, thereby effectively avoiding different search words. Different search scenarios and different user search intentions lead to large differences in test parameters and improve the accuracy of correlation parameters.
Description
technical field [0001] The present invention relates to the field of Internet technologies, and more specifically, to a method and system for determining the relevance of content and search words, and a display method and system. Background technique [0002] Click-through rate refers to the ratio of the number of times a certain content on a website page is clicked to the number of times it is displayed. Click-through rate is a percentage that reflects how much attention is paid to a certain content on a web page. When counting click-through rates, content (such as navigation links for video, audio, and graphic content) will be displayed once as long as it appears on the display page. Usually the display page contains several or even a dozen pieces of content. Compared with the high-ranking content, the user is less likely to see the low-ranking content. Therefore, this click-through rate statistical method makes the display times of lower-ranked content relatively higher...
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IPC IPC(8): G06F16/9535G06F16/35
CPCG06F16/9535G06F16/35
Inventor 胡军赵晓萌梁召陈英傑吴桂林
Owner BEIJING QIYI CENTURY SCI & TECH CO LTD