Business activity effect determination method and device

Abstract

The invention provides a business activity effect determination method and device, and the method comprises the steps: calculating the tendency scores of a user who participates in a business activityand a user who does not participate in the business activity through the business activity feature information of the user who participates in the business activity and the user who does not participate in the business activity; and based on the calculated tendency score, carrying out stratified sampling, screening out homogeneous user groups of the users participating in the business activity, namely obtaining experimental group users and control group users, and respectively determining the effect of the business activity according to the behavior information of the experimental group usersand the control group users. Users participating in the business activities and users not participating in the business activities are not directly used for evaluating the marketing effect; however,the homogeneous user groups of the users participating in the business activities are selected for comparison, and the homogeneous user groups are similar to the features of the users participating inthe business activities, so that the assessment of the business activity effect is more reasonable, and the accuracy of the assessment result of the business activity effect is improved.

Description

technical field [0001] This specification belongs to the field of computer technology, and in particular relates to a method and device for determining the effect of business activities. Background technique [0002] With the development of the Internet and computer technology, more and more business activities, namely marketing means, are used to promote products or businesses. The effect evaluation of various business activities is an important issue faced by merchants or users. [0003] In the existing technology, the evaluation of the effect of business activities usually adopts the method of AB testing (AB Testing) in advance. AB testing can be expressed as optimizing the same goal. In the same time dimension, let some users use plan A, and another user uses Plan B, statistically compare the user experience data and business data of different plans, and finally analyze and evaluate the best plan. However, users who participate in business activities are different from ...

AI Technical Summary

Problems solved by technology

However, users who participate in business activities are different from users who do not participate in activities. Directly comparing the data of users who participate in business activities with those of users who do not participate in business activities to evaluate the effect of business activities may affect business activities. Accuracy of Effect Evaluation

In addition, in some cases, pre-AB testing cannot be carried out. For example, if the entire city needs to carry out business activities, it is difficult to flow out a small amount of traffic for AB testing, which may affect the evaluation of the effectiveness of business activities.

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