User expected value assessment method and device, electronic equipment and readable medium

A user and value technology, applied in the field of computer information processing, can solve the problem that data cannot meet the rapid development and change of the market

Pending Publication Date: 2019-08-09
上海淇玥信息技术有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

In today's society, users' preferences and behaviors will undergo tremendous changes in a short period of time, and the data obtained by the RFM mod

Method used

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  • User expected value assessment method and device, electronic equipment and readable medium
  • User expected value assessment method and device, electronic equipment and readable medium
  • User expected value assessment method and device, electronic equipment and readable medium

Examples

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Embodiment Construction

[0045] Example embodiments will now be described more fully with reference to the accompanying drawings. Example embodiments may, however, be embodied in many forms and should not be construed as limited to the embodiments set forth herein; rather, these embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the concept of example embodiments to those skilled in the art. The same reference numerals denote the same or similar parts in the drawings, and thus their repeated descriptions will be omitted.

[0046] Furthermore, the described features, structures, or characteristics may be combined in any suitable manner in one or more embodiments. In the following description, numerous specific details are provided in order to give a thorough understanding of embodiments of the present disclosure. However, those skilled in the art will appreciate that the technical solutions of the present disclosure may be practiced without one or mo...

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Abstract

The invention relates to a time sequence financial model-based user expected value assessment method and device, electronic equipment and a computer readable medium. The method comprises the followingsteps: acquiring basic data of a user, wherein the basic data comprises behavior data and attribute data; generating multi-dimensional feature data through the behavior data and the attribute data, wherein the multi-dimensional feature data comprises duration dimension data, behavior dimension data, frequency dimension data and attribute dimension data; inputting the multi-dimensional feature data into a time sequence financial model, and obtaining the current value and the value transfer probability of the user; and evaluating the user's expected value based on the current value and the value transition probability. According to the time sequence financial model-based user expected value assessment method and device, the electronic equipment and the computer readable medium, the user expected value of the user after a period of time in the future can be predicted, and an enterprise can carry out diversified and personalized services on the user according to the user expected value.

Description

technical field [0001] The present disclosure relates to the field of computer information processing, in particular, to a method, device, electronic device and computer-readable medium for evaluating user expected value based on a time series financial model. Background technique [0002] Users are the foundation of the Internet. The openness of the Internet and direct contact with users determine that a characteristic of this industry is that all final decisions are in the hands of users. In this industry, the user is the final and most critical referee. Therefore, for the current company, the value judgment of users is the core issue it cares about. Due to the diversity of customers, enterprises also hope to adopt various adjustment methods for different customers to achieve refined operations and strive for maximum profits for the company. This requires refined user operations for users of different values, through various operational means Improve the activity, reten...

Claims

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Application Information

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IPC IPC(8): G06F16/28
CPCG06F16/283G06F16/285
Inventor 张潮华高明宇朱明林沈赟郑彦
Owner 上海淇玥信息技术有限公司
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