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Click rate estimation method and device, machine equipment and computer readable storage medium

A technology of click-through rate and predicted value, applied in the direction of calculation, prediction, instrument, etc., can solve the problems of uneven sample size, estimated deviation of click-through rate, complex quality of user tags, etc.

Pending Publication Date: 2019-09-20
TENCENT TECH (SHENZHEN) CO LTD
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  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0007] In order to solve the technical problem in the related art that there is a large deviation in the click-through rate estimation due to the numerous and complicated user tags and the uneven quality and small sample size, the present invention provides a click-through rate estimation method, device, machine equipment and computer readable storage medium

Method used

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  • Click rate estimation method and device, machine equipment and computer readable storage medium
  • Click rate estimation method and device, machine equipment and computer readable storage medium
  • Click rate estimation method and device, machine equipment and computer readable storage medium

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Embodiment Construction

[0035] Reference will now be made in detail to exemplary embodiments, examples of which are illustrated in the accompanying drawings. When the following description refers to the accompanying drawings, the same numerals in different drawings refer to the same or similar elements unless otherwise indicated. The implementations described in the following exemplary examples do not represent all implementations consistent with the present invention. Rather, they are merely examples of apparatuses and methods consistent with aspects of the invention as recited in the appended claims.

[0036] figure 1 It is a schematic diagram showing the implementation environment involved in the present invention according to an exemplary embodiment. In an exemplary embodiment, the click-through rate estimation implemented by the present invention is carried on the machine deployed in the background, so as to realize the resource click-through rate estimation of each user for the arriving user ...

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Abstract

The invention discloses a click rate estimation method and device, machine equipment and a computer readable storage medium. The method comprises the following steps: acquiring a user tag; obtaining a logistic regression parameter used in click rate estimation of the user relative to the resource and an influence value of the user tag on the resource, wherein the influence value is used for describing contribution of the user tag to the resource in a click type; and for each resource, calculating a click rate prediction value of the user on the resource according to the logistic regression parameter and the influence value of the user tag on the resource on the user tag and the corresponding resource feature. In this operation, the combination of the user tag and the characteristics of the resource is realized through the influence value of the user tag on the resource; compared with the prior art, the method has the advantages that more information is brought, the click rate estimation deviation can be reduced, the click rate prediction value accuracy is improved, and under the action of the influence value of the user tag on the resource, the quality unevenness of the user tag and the instability caused by the quality unevenness are shielded.

Description

technical field [0001] The present invention relates to the technical field of computer applications, in particular to a click rate estimation method, device, machine equipment and computer-readable storage medium. Background technique [0002] With the development of Internet application technology, the delivery of resources to users, for example, delivery of Internet advertisements, is realized through front-end display to users. The implementation of delivery depends on the estimated click-through rate of the delivered resources. After calculating the click-through rate forecast value corresponding to each resource for the user, the resources to be delivered to the user can be selected according to the click-through rate forecast value. In this way, it is possible to recommend resources of interest to each user. [0003] It can be seen that the click-through rate estimation of resources is very important for the placement of Internet advertisements and other resources. ...

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Application Information

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IPC IPC(8): G06Q10/04G06Q30/02
CPCG06Q10/04G06Q30/0242
Inventor 尹程果周琦张小鹏
Owner TENCENT TECH (SHENZHEN) CO LTD