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Portrait method and device based on IP address

An IP address and portrait technology, applied in the Internet field, can solve problems such as poor versatility and inability to identify abnormal user behavior, and achieve the effect of broadening usage scenarios

Active Publication Date: 2019-10-01
BEIJING JINGDONG SHANGKE INFORMATION TECH CO LTD +1
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0010] In view of this, the embodiment of the present invention provides an IP address-based profiling method and device, which can at least solve the problems of inability to identify abnormal user behaviors and poor versatility in the prior art

Method used

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  • Portrait method and device based on IP address
  • Portrait method and device based on IP address
  • Portrait method and device based on IP address

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Embodiment Construction

[0051] Exemplary embodiments of the present invention are described below in conjunction with the accompanying drawings, which include various details of the embodiments of the present invention to facilitate understanding, and they should be regarded as exemplary only. Accordingly, those of ordinary skill in the art will recognize that various changes and modifications of the embodiments described herein can be made without departing from the scope and spirit of the invention. Also, descriptions of well-known functions and constructions are omitted in the following description for clarity and conciseness.

[0052] It should be noted that the embodiments of the present invention are applicable to scenarios that require user portrait tags, for example, e-commerce companies, Internet industries, etc. The present invention uses e-commerce companies as examples for illustration.

[0053] In addition, the IP address is divided into internal network IP address and public network IP ...

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PUM

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Abstract

The invention discloses a portrait method and device based on an IP address, and relates to the technical field of computers. A specific embodiment of the method comprises the steps of obtaining multiple pieces of user behavior information in a predetermined time period, and at least determining an IP address and user feature information in each piece of user behavior information; dividing the user behavior information of the same user characteristic information into one group based on the determined IP address, and counting the number of the user behavior information in each group; and carrying out IP address portraying on the user behavior information in each group according to the counted number. According to the embodiment, an idea of carrying out IP address portrait drawing accordingto the user behavior information is provided, so that differences of different IP address types on multiple user behaviors are analyzed, the use scene of the IP address portrait drawing is widened, and the recommendation of enterprise operators and user group consumption behaviors is met.

Description

technical field [0001] The invention relates to the technical field of the Internet, in particular to an IP address-based portrait method and device. Background technique [0002] IP address (Internet Protocol Address, Internet Protocol) portrait is based on a series of real IP address data, through multi-dimensional analysis of differences in IP addresses, behaviors, etc., to classify IP addresses and predict risks. Among them, the so-called category subdivision refers to combining IP address portraits with specific application scenarios to perform labeling operations on IP addresses. [0003] Different types of IP addresses actually reflect different types of users. Therefore, by profiling IP addresses, it can help identify real users behind the network, especially abnormal users. This is useful in personalized recommendations, targeted advertising, and transaction risk control. has an important role. [0004] In the prior art, it is usually determined to send the data b...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04L29/06
CPCH04L63/1425Y02D10/00
Inventor 王晨阳
Owner BEIJING JINGDONG SHANGKE INFORMATION TECH CO LTD