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Guidance recommendation method, device and electronic equipment

A recommendation method and introduction technology, applied in the application field, can solve problems such as poor interactive experience, low user attractiveness, and easy loss of users, and achieve the effect of improving conversion rate, click-through rate and conversion rate

Active Publication Date: 2021-09-07
BEIJING SANKUAI ONLINE TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, in the existing technology, the guiding language biased towards the conversion rate goal is less attractive to users who do not accurately hit the demand, the interactive experience is poor, and users are easy to lose; while the guiding language biased towards the click-through rate is biased towards attracting users in order to continue the dialogue. The "title party" of eyeballs is easy to deviate from the user's goal and cannot help users complete conversion

Method used

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  • Guidance recommendation method, device and electronic equipment
  • Guidance recommendation method, device and electronic equipment
  • Guidance recommendation method, device and electronic equipment

Examples

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Embodiment Construction

[0026] Reference will now be made in detail to the exemplary embodiments, examples of which are illustrated in the accompanying drawings. When the following description refers to the accompanying drawings, the same numerals in different drawings refer to the same or similar elements unless otherwise indicated. The implementations described in the following exemplary embodiments do not represent all implementations consistent with this application. Rather, they are merely examples of apparatuses and methods consistent with aspects of the present application as recited in the appended claims.

[0027] The terminology used in this application is for the purpose of describing particular embodiments only, and is not intended to limit the application. As used in this application and the appended claims, the singular forms "a", "the", and "the" are intended to include the plural forms as well, unless the context clearly dictates otherwise. It should also be understood that the term...

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Abstract

The present application provides a guide recommendation method, device, and electronic equipment. The method includes: determining a first keyword set based on the interaction behavior data corresponding to the user's current interaction behavior; based on the first keyword set, the second keyword set and The third keyword set is to generate a guide candidate set; use the expected value function to calculate the expected value of each guide in the guide candidate set; determine at least one guide whose expected value is higher than the preset value threshold as to be recommended Introductory language. The technical solution of the present application can improve the conversion rate of the interaction process, and improve the user's click rate and conversion rate.

Description

technical field [0001] The present application relates to the field of application technology, and in particular to a guide recommendation method, device and electronic equipment. Background technique [0002] On some e-commerce platforms, such as conversational ordering platforms, in order to guide users to consume, guides are usually shown to users to help users find the merchants or products they are looking for, and finally complete the order. [0003] In the prior art, the guides displayed on the e-commerce platform are usually configured by the operator, and the operators can configure the guides to be displayed for each round of interaction based on the historical click-through rate or conversion rate of the guides. However, in the existing technology, the guiding language biased towards the conversion rate goal is less attractive to users who do not accurately hit the demand, the interactive experience is poor, and users are easy to lose; while the guiding language b...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): G06F16/332G06Q30/06
CPCG06Q30/0625G06Q30/0631G06F16/3329G06Q30/06G06F16/9535G06Q30/0613G06N3/08G06N3/006G06F40/284G06F40/274G06F16/9537G06N3/044
Inventor 胡懋地
Owner BEIJING SANKUAI ONLINE TECH CO LTD