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Method and device for sample generation

A sample, positive and negative sample technology, applied in data processing applications, instruments, calculations, etc., can solve the problems of small number of positive samples, low accuracy of conversion rate, difficulty in obtaining a good training model, etc., to achieve quantity balance and conversion rate accurate effect

Active Publication Date: 2021-09-17
西安点告网络科技有限公司
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Problems solved by technology

[0005] Embodiments of the present invention provide a sample generation method and device, which solves the problem that in the prior art, when the advertising conversion rate is estimated, the number of positive samples is small, and it is difficult to obtain a good training model, resulting in the estimated Problem with low conversion rate accuracy

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Embodiment Construction

[0031] The following will clearly and completely describe the technical solutions in the embodiments of the present invention with reference to the accompanying drawings in the embodiments of the present invention. Obviously, the described embodiments are only some, not all, embodiments of the present invention. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without making creative efforts belong to the protection scope of the present invention.

[0032] In order to clearly describe the technical solutions of the embodiments of the present invention, in the embodiments of the present invention, words such as "first" and "second" are used to distinguish the same or similar items with basically the same function or effect. Those skilled in the art can understand that words such as "first" and "second" do not limit the quantity and execution order.

[0033] The term "and / or" in this article is just an asso...

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Abstract

The embodiment of the present invention provides a method and device for sample generation, which relate to the field of intelligent advertising technology, and solve the problem that in the prior art, when the advertising conversion rate is estimated, the number of positive samples is small, and it is difficult to obtain a good training model, thereby A problem that results in lower accuracy of the estimated conversion rate. The method includes: obtaining at least three sets of historical log data generated by advertisement display, the historical log data including exposure data, click data, and conversion data; determining relative samples between each two sets of historical log data according to the exposure data, click data, and conversion data respectively Relationship; positive and negative sample sets are generated according to the relative sample relationship between each two sets of historical log data.

Description

technical field [0001] The invention relates to the technical field of intelligent advertising, in particular to a method and device for generating samples. Background technique [0002] With the continuous development of the Internet, people can see different advertisements when browsing the same page, realizing the personalized display of advertisements. [0003] Before placing advertisements, the advertising platform needs to sort the advertisements to be placed in consideration of the benefits of all parties (including users, advertisers and advertising platforms). The ranking of advertisements is mainly based on the product of the estimated conversion rate of the advertisement and the advertisement bid . Therefore, the accuracy of advertising conversion rate estimation directly affects the ranking results. [0004] Existing advertising platforms are currently modeling directly from impression (display) to conversion (conversion). Since the number of ad conversions is ...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0242
Inventor 张浩
Owner 西安点告网络科技有限公司
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