Multimedia data delivery method and device and computer readable storage medium

A technology of multimedia data and delivery method, applied in the Internet field, can solve the problem of wasting advertising traffic, and achieve the effect of avoiding display demand, avoiding excessive display volume, and improving delivery accuracy.

Active Publication Date: 2019-12-13
JUHAOKAN TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

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Problems solved by technology

[0005] This application provides a multimedia data delivery method, device and computer-readable storage medium, which can solve the problem of wasting advertising traffic in related technologies

Method used

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  • Multimedia data delivery method and device and computer readable storage medium
  • Multimedia data delivery method and device and computer readable storage medium
  • Multimedia data delivery method and device and computer readable storage medium

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Embodiment Construction

[0049] In order to make the purpose, technical solution and advantages of the present application clearer, the implementation manners of the present application will be further described in detail below in conjunction with the accompanying drawings.

[0050] Before explaining the embodiment of the present application in detail, the application scenarios involved in the embodiment of the present application are introduced first.

[0051] The multimedia data delivery method provided in the embodiment of the present application may be applied in a scenario where multimedia data delivery is required. For example, it can be applied to a scenario where advertisements are placed on media application pages such as web pages and social application pages. Certainly, the multimedia data delivery method provided in the embodiment of the present application may also be applied to other scenarios requiring multimedia data delivery, which is not limited in the embodiment of the present applica...

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Abstract

The invention discloses a multimedia data delivery method and device and a computer readable storage medium, and belongs to the technical field of the Internet. The method comprises the following steps: receiving a multimedia data acquisition request sent by a terminal; obtaining the total exposure of the multimedia data; obtaining the putting amount of the multimedia data in a first time period recent before the current time; determining an expected exposure amount corresponding to the putting amount of the multimedia data in the first time period; adding the total exposure amount and the expected exposure amount corresponding to the putting amount of the multimedia data in the first time period to obtain the total expected exposure amount of the multimedia data; and when the total expected exposure is less than the reference exposure, sending the multimedia data to the terminal. According to the method and the device, the delivery control of the multimedia data can be accurately realized, the situation that the display demand cannot be met due to the too small display amount of the multimedia data is avoided, the waste of flow due to the too large display amount of the multimediadata is avoided, and the delivery accuracy of the multimedia data is improved.

Description

technical field [0001] The present application relates to the technical field of the Internet, and in particular to a multimedia data delivery method, device and computer-readable storage medium. Background technique [0002] With the advent of the era of big data, companies can place advertisements to users to maximize their own popularity and obtain advertising revenue. Internet media has become an important channel for enterprises to place advertisements due to its wide audience and high communication efficiency. [0003] At present, when advertising is placed, the terminal sends an advertisement acquisition request to the server; when the server receives the advertisement acquisition request sent by the terminal, it acquires the advertisement to be delivered and queries the exposure of the advertisement. The number of exposure messages received after the advertisement is received. The exposure message is used to indicate that the advertisement has been displayed; when t...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0254G06Q30/0272G06Q30/0277
Inventor 魏勇邦游来健
Owner JUHAOKAN TECH CO LTD
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