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A user interest degree analysis method, device, electronic equipment and storage medium

A technology of user interest and analysis method, which is applied in the fields of electronic equipment, storage media, devices, and user interest degree analysis method, which can solve the problems of resource utilization reduction and achieve high accuracy

Active Publication Date: 2021-10-15
TENCENT TECH (SHENZHEN) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

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Problems solved by technology

[0003] If there is a deviation in the analysis of user interest, it will inevitably lead to a deviation between the content recommended to the user and the actual needs of the user, resulting in a decrease in resource utilization

Method used

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  • A user interest degree analysis method, device, electronic equipment and storage medium
  • A user interest degree analysis method, device, electronic equipment and storage medium
  • A user interest degree analysis method, device, electronic equipment and storage medium

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Embodiment Construction

[0056] The invention provides a user interest degree analysis method, device, electronic equipment and storage medium, so as to accurately determine the user's interest degree to the target object, thereby providing a more accurate recommendation basis for the recommendation system, so that the content recommended by the recommendation system to the user Closer to the needs of users.

[0057] In order to make the purpose, technical solutions and advantages of the embodiments of the present invention clearer, the technical solutions in the embodiments of the present invention will be clearly and completely described below in conjunction with the drawings in the embodiments of the present invention. Obviously, the described embodiments It is a part of embodiments of the present invention, but not all embodiments. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without making creative efforts belong to the ...

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Abstract

The invention discloses a user interest degree analysis method, comprising: obtaining user behavior data of a target user for a target object, wherein the user behavior data includes positive feedback behavior data and negative feedback behavior data; For the multi-dimensional feature vector of the object, the multi-dimensional feature vector is processed by using the predetermined weight matrix of the feature vector to obtain the predicted value of the target user's interest in the target object. Based on the technical solution disclosed in the present invention, the user's degree of interest in the target object can be accurately determined.

Description

technical field [0001] The invention belongs to the technical field of the Internet, and in particular relates to a user interest degree analysis method, device, electronic equipment and storage medium. Background technique [0002] In Internet products, recommender systems are widely used. The recommendation system is generally based on big data and algorithms to determine or predict the user's preference or interest, so as to recommend objects that meet the user's preference or interest as much as possible, so as to improve the success rate of recommendation. [0003] If there is a deviation in the analysis of the user's interest, it will inevitably lead to a deviation between the content recommended to the user and the actual demand of the user, resulting in a decrease in resource utilization. Contents of the invention [0004] In view of this, the object of the present invention is to provide a user interest degree analysis method, device, electronic equipment and sto...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): G06Q10/04G06F16/9535G06K9/62
CPCG06Q10/04G06F16/9535G06F18/2135
Inventor 莫闻政黄嘉成占建华曹大伟郭志成
Owner TENCENT TECH (SHENZHEN) CO LTD