Interest attribute mining method and device based on big data and computer equipment

An interest and attribute technology, applied in the computer field, can solve problems such as unreliable authenticity and difficult user interest attribute information

Active Publication Date: 2020-01-03
PING AN TECH (SHENZHEN) CO LTD
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  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

As the pace of life is getting faster and faster, people have no time to pay attention to this information. Even if the corresponding information questionnaire is filled out, its authenticity is not reliable, that is, it is difficult to efficiently and accurately obtain user interest attribute information

Method used

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  • Interest attribute mining method and device based on big data and computer equipment
  • Interest attribute mining method and device based on big data and computer equipment
  • Interest attribute mining method and device based on big data and computer equipment

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Embodiment Construction

[0021] In order to make the purpose, technical solution and advantages of the present application clearer, the present application will be further described in detail below in conjunction with the accompanying drawings and embodiments. It should be understood that the specific embodiments described here are only used to explain the present application, and are not intended to limit the present application.

[0022] The interest attribute mining method based on big data provided by this application can be applied to such as figure 1 shown in the application environment. Wherein, the terminal 102 communicates with the server 104 through a network. Wherein, the terminal 102 can be, but not limited to, various personal computers, notebook computers, smart phones, tablet computers and portable wearable devices, and the server 104 can be realized by an independent server or a server cluster composed of multiple servers. The server 104 obtains the fully connected subnetwork graph o...

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Abstract

The invention relates to an interest attribute mining method and device based on big data and computer equipment. The method comprises the following steps: acquiring a fully-connected sub-network diagram of an object to be determined, wherein the fully-connected sub-network graph comprises an undetermined object node and at least one reference object node; calculating a comprehensive correlation degree between each reference object node and the undetermined object node; obtaining an interest attribute value corresponding to the reference object node, and determining a reference weight of the interest attribute value according to the comprehensive correlation degree; calculating and obtaining a first interest reference value according to the plurality of interest attribute values and the reference weights corresponding to the interest attribute values respectively; obtaining initial attribute information of the to-be-determined object, and determining a second interest reference value of the interest attribute according to the initial attribute information; and calculating an interest attribute value corresponding to the to-be-determined object based on the first interest referencevalue and the second interest reference value. By adopting the method, the user interest attribute information can be efficiently and accurately mined.

Description

technical field [0001] The present application relates to the field of computer technology, in particular to a method, device and computer equipment for mining interest attributes based on big data. Background technique [0002] Fully understand the user's interest and demand as the prerequisite for potential customer mining. At present, most enterprises use information questionnaires to obtain data on customers' interest in their products. As the pace of life is getting faster and faster, people have no time to pay attention to this information. Even if the corresponding information questionnaire is filled out, its authenticity is not reliable, that is, it is difficult to efficiently and accurately obtain user interest attribute information. Contents of the invention [0003] Based on this, it is necessary to provide a large data-based interest attribute mining method, device, and computer equipment that can efficiently and accurately mine user interest attribute informa...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F16/9535G06F16/958
CPCG06F16/9535G06F16/958
Inventor 蔡健董雨婷
Owner PING AN TECH (SHENZHEN) CO LTD
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