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Information pushing method and device

A technology of information push and information transmission, which is applied in the field of data processing and can solve problems such as poor accuracy

Active Publication Date: 2020-02-11
BEIJING DIDI INFINITY TECH & DEV
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] The current method of information push has the problem of poor accuracy

Method used

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  • Information pushing method and device
  • Information pushing method and device

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0161] refer to figure 2 As shown, it is a schematic flowchart of an information push method provided in Embodiment 1 of the present application. The method can be executed by the server in the information push system 100, and the method includes S201-S204:

[0162] S201: Obtain first feature information that a first user selects each target in the first target set; and acquire second feature information that a plurality of second users select each target in the first target set;

[0163] S202: Generate first association relationship information between the first user and the second user according to the first characteristic information and the second characteristic information;

[0164] S203: Determine at least one target to be pushed from each target in the second target set based on the first association relationship information and the selection information that the second user selects each target in the second target set;

[0165] S204: Send the information to be pushed...

Embodiment 2

[0234] Based on the same inventive concept, another method for pushing information is provided in the embodiment of this application, refer to Figure 8 As shown, the information push method provided in Embodiment 2 of the present application includes S801-S804:

[0235] S801: Obtain first feature information that the first user selects each target in the first target set; and acquire second feature information that multiple second users select each target in the first target set;

[0236] S802: Generate second association relationship information between every two objects in the first object set according to the first characteristic information and the second characteristic information;

[0237] S803: Determine at least one target to be pushed from each target in the second target set based on the second association relationship information and the association relationship between each target in the second target set and each target in the first target set;

[0238] S804: Se...

Embodiment 3

[0299] refer to Figure 14 As shown, it is a schematic diagram of an information push device provided in Embodiment 3 of the present application, and the device includes: a first acquisition module 141, a first generation module 142, a first determination module 143, and a first push module 144; in:

[0300] The first acquiring module 141 is configured to acquire the first feature information that the first user selects each target in the first target set; and acquire the second feature information that multiple second users select each target in the first target set. characteristic information;

[0301] A first generating module 142, configured to generate first association relationship information between the first user and the second user according to the first characteristic information and the second characteristic information;

[0302] The first determining module 143 is configured to determine at least one target to be selected from each target in the second target se...

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PUM

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Abstract

Embodiments of the invention provide an information pushing method and apparatus. The information pushing method comprises the steps of obtaining first feature information of selecting each target ina first target set by a first user; acquiring second feature information of a plurality of second users for selecting each target in the first target set; generating first association relationship information between the first user and the second user according to the first feature information and the second feature information; determining at least one to-be-pushed target from the targets in thesecond target set based on the first association relationship information and selection information of the second user for selecting the targets in the second target set; and sending to-be-pushed information corresponding to the to-be-pushed target to a user terminal of the first user. According to the embodiment of the invention, the accuracy of information pushing can be improved.

Description

technical field [0001] The present application relates to the technical field of data processing, and in particular, to an information push method and device. Background technique [0002] At present, in many fields, when pushing information to users, it is generally based on relevant information in two dimensions: the user's historical selection of the target corresponding to the pushed information, and the current distance between the target corresponding to the pushed information and the user. [0003] For example, when pushing information related to gas stations to car drivers, based on the distance between the gas station and the car, a gas station that is closest to the car will be determined from multiple gas stations, and the corresponding push information of the gas station will be sent to the car driver. The information is pushed to the user; or based on the relevant characteristics of the gas stations selected by the driver, for example, among the gas stations sel...

Claims

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Application Information

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IPC IPC(8): H04L29/08
CPCH04L67/55
Inventor 孟格思李敏王瑜陈旋
Owner BEIJING DIDI INFINITY TECH & DEV