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Advertisement putting method and device

An advertising and advertising technology, applied in advertising, marketing and other directions, can solve the problems of waste of DSP computing resources, poor traffic utilization, and low coincidence between traffic and advertisers and visitors, so as to improve traffic utilization and achieve effective utilization. Effect

Active Publication Date: 2020-02-14
BEIJING DEEPZERO TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
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Problems solved by technology

[0003] However, most of the advertising traffic requested by the Internet media to the DSP currently has a relatively low overlap with the advertiser's visitors, which makes the traffic utilization rate very poor and causes a waste of DSP computing resources.

Method used

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  • Advertisement putting method and device
  • Advertisement putting method and device

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Embodiment Construction

[0045] The following will clearly and completely describe the technical solutions in the embodiments of the present invention with reference to the accompanying drawings in the embodiments of the present invention. Obviously, the described embodiments are only some, not all, embodiments of the present invention. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without making creative efforts belong to the protection scope of the present invention.

[0046] The terms "first" and "second" in the specification and claims of the present invention and the above drawings are used to distinguish different objects, rather than to describe a specific order. Furthermore, the terms "comprising" and "having", and any variations thereof, are intended to cover a non-exclusive inclusion. For example, a process, method, system, product or apparatus comprising a series of steps or units is not defined by listed steps or u...

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Abstract

The invention provides an advertisement putting method and device. The advertisement putting method comprises the steps: obtaining advertisement flow request data of Internet media, and enabling the advertisement flow request data to at least comprise a first terminal identification of a target visitor visiting the Internet media; obtaining visitor data of the advertiser, wherein the visitor dataat least comprises a second terminal identifier of at least one visitor visiting the advertiser and an object identifier of an object visited by each visitor; determining a target object identifier corresponding to the target visitor by matching the first terminal identifier of the target visitor with the second terminal identifier of each visitor; and delivering an advertisement associated with the target object identifier to the Internet media. Based on the advertisement putting method and device, the overlap ratio of the advertisement flow delivered to the Internet media and the advertiservisitor is very high, and the possibility of corresponding advertisement flow change is very high, so that the flow utilization rate is improved, and the effective utilization of DSP computing resources is realized.

Description

technical field [0001] The present invention relates to the technical field of real-time bidding, and more specifically, to an advertisement delivery method and device. Background technique [0002] RTB (Real Time Bidding, real-time bidding advertising) is an important way to monetize modern media traffic, which mainly involves four participants: advertisers, DSP (Demand-side Platform, demand-side platform), advertising trading platform and Internet media. According to the advertising strategy setting and KPI (Key Performance Indicator) created by the advertiser, the DSP selects the relevant advertising strategy and connects it to the advertising trading platform, and the advertising trading platform will place it on the advertising space provided by the Internet media. [0003] However, most of the advertising traffic requested by the Internet media to the DSP has a relatively low overlap with the advertiser's visitors, which makes the traffic utilization rate very poor and...

Claims

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Application Information

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IPC IPC(8): G06Q30/02
CPCG06Q30/0271G06Q30/0277
Inventor 高河岭
Owner BEIJING DEEPZERO TECH CO LTD
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