User growth calculation method and device based on dynamic expansion factor

Abstract

The invention provides a user growth calculation method and device based on a dynamic expansion factor. The method comprises the following steps: defining a user growth factor and a user growth rule corresponding to the user growth factor when the system runs; collecting user data generated in the operation process of the system in a mapping manner; and dynamically calculating a user growth valueon the basis of the user data according to the user growth rule. According to the user growth calculation method and device based on the dynamic expansion factor, the common industry pain points thatin an existing bank user growth model, the growth factor cannot be completely suitable for the financial field, dynamic expansion cannot be achieved, the growth rule is relatively fixed, and flexibleadjustment cannot be achieved can be solved.

Description

technical field [0001] The invention relates to the technical field of Internet finance, in particular to a method and device for calculating user growth based on a dynamic expansion factor. Background technique [0002] The development of the Internet has brought huge opportunities and challenges to the banking industry. The deep integration of the Internet and finance has gradually had a huge impact on financial products, businesses, organizations and services. In the process of developing Internet business, banks pay more and more attention to the experience of C-end users, and gradually add community social sections to banking products. Among them, user growth and user level are important means to improve user loyalty and product stickiness, and let users have a sense of identity and belonging to the product. [0003] However, at this stage, the business elements that banks can trigger user growth are mainly based on Internet application scenarios. First, most of the bu...

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Problems solved by technology

[0004] The technical problem to be solved by the present invention is to provide a user growth calculation method and device based on dynamic expansion factors, which can solve the problem that the growth factors commonly found in the current bank user growth model cannot be fully applied to the financial field, cannot be dynamically expanded, and the growth rules are relatively fixed Industry pain points that cannot be adjusted flexibly

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