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Point-to-point advertisement digital marketing method in hotel guest room scene

A peer-to-peer, hotel technology, applied in the direction of image communication, selective content distribution, electrical components, etc., can solve the problems of inability to individual users, lack of pertinence, waste of advertising resources, etc., to improve the check-in experience, increase relevance, improve The effect of advertising

Inactive Publication Date: 2020-04-14
上海邸客网络科技有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0006] Existing advertisements are generally placed on user-selected types, relying on artificial control of the type of advertisements placed, but they cannot be effectively placed on individual users, lacking pertinence, resulting in a large waste of advertising resources

Method used

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Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0024] The present invention provides the following technical solutions: a point-to-point advertising digital marketing method in the scene of a hotel room, comprising the following steps:

[0025] Step S1, the user uploads the advertisement video to be placed through the PC background;

[0026] Step S2, the user selects an object to display the advertisement through the mobile terminal;

[0027] Step S3, the cloud connects to the TV box of the hotel room where the object is located, and displays the advertisement.

[0028] In this embodiment, the user registers to obtain a certain capacity of cloud storage space through the mobile terminal, and sets the space key through the mobile terminal, and the PC terminal and the mobile terminal synchronize the account, and can log in to the cloud space address through the PC terminal, and upload PC local video, The user uploads the advertisement video to be delivered through the PC background, and the uploaded advertisement can choose...

Embodiment 2

[0037] The present invention provides the following technical solutions: a point-to-point advertising digital marketing method in the scene of a hotel room, comprising the following steps:

[0038] Step S1, the user uploads the advertisement video to be placed through the PC background;

[0039] Step S2, the user selects an object to display the advertisement through the mobile terminal;

[0040] Step S3, the cloud connects to the TV box of the hotel room where the object is located, and displays the advertisement.

[0041] In this embodiment, the user registers to obtain a certain capacity of cloud storage space through the mobile terminal, and sets the space key through the mobile terminal, and the PC terminal and the mobile terminal synchronize the account, and can log in to the cloud space address through the mobile terminal, and upload the local video of the mobile terminal , the user uploads the advertisement video to be placed through the background of the mobile termi...

Embodiment 3

[0050] The present invention provides the following technical solutions: a point-to-point advertising digital marketing method in the scene of a hotel room, comprising the following steps:

[0051] Step S1, the user uploads the advertisement video to be placed through the PC background;

[0052] Step S2, the user selects an object to display the advertisement through the mobile terminal;

[0053] Step S3, the cloud connects to the TV box of the hotel room where the object is located, and displays the advertisement.

[0054] In this embodiment, the user registers to obtain a certain capacity of cloud storage space through the PC or mobile terminal, and sets the space key through the PC or mobile terminal, and the PC terminal and the mobile terminal synchronize the account, and can log in to the cloud through the PC or mobile terminal. Space address, and upload the local video on the PC or mobile phone. The user uploads the advertising video to be placed through the background ...

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PUM

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Abstract

The invention belongs to the technical field of television boxes, and particularly relates to a point-to-point advertisement digital marketing method in a hotel guest room scene. The method comprisesthe following steps that S1, a user uploads an advertisement video to be released through a PC background; S2, the user selects an object to be displayed by the advertisement through a mobile phone terminal; S3, a cloud side is connected with a television box of a hotel room where the object is located, and performs advertisement display. According to the invention, a large number of advertisementvideos are firstly transmitted to the cloud side for storage by using a PC terminal or a mobile phone, and the information of the user is obtained by establishing connection with the television box,and the advertisement videos associated with the information in the stored advertisements are pointedly selected for delivery, so the relevance with the client is greatly increased, the advertising effect of the advertisement video is effectively improved, and the interest in the advertisement is increased when the client obtains the associated advertisement; in other words, profits are brought toadvertisers, the check-in experience of hotels is also improved, and a win-win situation is realized.

Description

technical field [0001] The invention belongs to the technical field of television boxes, and in particular relates to a point-to-point advertising digital marketing method in a hotel room scene. Background technique [0002] The advertising industry is facing earth-shaking changes. The new advertising formats emerging from the digital marketing model are replacing and eliminating the traditional advertising formats. Many hotel companies have heard of the opportunity to share the dividends of digital marketing. [0003] Many advertisers lamented, "We know that half of the advertising costs are wasted, but we don't know which half." However, this problem can be achieved through digitalization. The digital marketing model is becoming more and more customized, and the marketing forms have become rich and diverse, such as videos, pictures, and texts; the distribution channels include video screens and digital media platforms. [0004] With a large flow of people and stable custo...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04N21/81H04N21/274H04N21/254H04N21/2668H04N21/45H04N21/466H04N21/214H04N21/414
CPCH04N21/2143H04N21/2541H04N21/2668H04N21/274H04N21/414H04N21/4532H04N21/4668H04N21/812
Inventor 刘洪涛梁华山孙杨
Owner 上海邸客网络科技有限公司
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