Precise advertisement publishing device and equipment

A technology for publishing devices and advertisements, which is applied in advertising, commerce, instruments, etc., and can solve problems such as increased control accuracy

Active Publication Date: 2020-04-28
浙江致梦大数据有限公司
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  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0002] The accuracy of advertisement placement has a great influence on the effect of advertisement placement. In the prior art, it is usually possible to predict the click-through rate of new advertisements based on the click-through rate performance of existing advertisements, or to obtain new advertisements by comparing the click-through rate performance of similar advertisements. There are already many methods in the prior art for the precise control of advertising delivery, and the control accuracy is also increasing

Method used

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  • Precise advertisement publishing device and equipment
  • Precise advertisement publishing device and equipment
  • Precise advertisement publishing device and equipment

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Embodiment Construction

[0038] The following will clearly and completely describe the technical solutions in the embodiments of the application with reference to the drawings in the embodiments of the application. Apparently, the described embodiments are only some of the embodiments of the application, not all of them. Based on the embodiments in the present application, all other embodiments obtained by persons of ordinary skill in the art without making creative efforts belong to the protection scope of the present application.

[0039] It should be noted that the terms "first" and "second" in the description and claims of the present application and the above drawings are used to distinguish similar objects, but not necessarily used to describe a specific sequence or sequence. It is to be understood that the data so used are interchangeable under appropriate circumstances such that the embodiments of the application described herein can be practiced in sequences other than those illustrated or des...

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PUM

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Abstract

The invention discloses a precise advertisement publishing device and equipment, and the device comprises the following virtual modules: a target data obtaining module which is used for a target advertisement putting theme, a target advertisement putting fund, and at least one target advertisement putting region; a first control parameter calculation module which is used for obtaining a first control parameter corresponding to each target advertisement putting region; a related control parameter calculation module which is used for obtaining a second control parameter and a third control parameter adaptive to each target advertisement putting region according to the first control parameter; a target user determination module which is used for determining a target user for each target advertisement putting region according to the second control parameter, the third control parameter and the target advertisement putting theme; and a delivery module which is used for delivering the targetadvertisement to the target user. According to the device, the front user who puts the advertisement in the past participates in the determination of the target user, and the accurate targeted putting of the advertisement is realized.

Description

technical field [0001] The present application relates to the field of accurate advertisement placement, and in particular to a precise advertisement release device and equipment. Background technique [0002] The accuracy of advertisement placement has a great influence on the effect of advertisement placement. In the prior art, it is usually possible to predict the click-through rate of new advertisements based on the click-through rate performance of existing advertisements, or to obtain new advertisements by comparing the click-through rate performance of similar advertisements. There are already many methods in the prior art for the precise control of advertisement delivery, and the control accuracy is also increasing. The embodiment of the present invention combines the research and development achievements of its own advertising control, and designs a precise advertisement publishing device, which aims to accurately control the advertisement delivery in each advertisi...

Claims

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Application Information

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IPC IPC(8): G06Q30/02
CPCG06Q30/0249G06Q30/0257G06Q30/0261G06Q30/0271
Inventor 陈方之
Owner 浙江致梦大数据有限公司
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