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Advertisement putting control method and storage medium

A technology of advertising delivery and control methods, applied in advertising, marketing, instruments, etc., can solve the problem of increasing control accuracy, and achieve the effect of precise advertising targeting

Active Publication Date: 2020-05-08
浙江致梦大数据有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0002] The accuracy of advertisement placement has a great influence on the effect of advertisement placement. In the prior art, it is usually possible to predict the click-through rate of new advertisements based on the click-through rate performance of existing advertisements, or to obtain new advertisements by comparing the click-through rate performance of similar advertisements. There are already many methods in the prior art for the precise control of advertising delivery, and the control accuracy is also increasing

Method used

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  • Advertisement putting control method and storage medium
  • Advertisement putting control method and storage medium
  • Advertisement putting control method and storage medium

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Embodiment Construction

[0046] The following will clearly and completely describe the technical solutions in the embodiments of the application with reference to the drawings in the embodiments of the application. Apparently, the described embodiments are only some of the embodiments of the application, not all of them. Based on the embodiments in the present application, all other embodiments obtained by persons of ordinary skill in the art without making creative efforts belong to the protection scope of the present application.

[0047] It should be noted that the terms "first" and "second" in the description and claims of the present application and the above drawings are used to distinguish similar objects, but not necessarily used to describe a specific sequence or sequence. It is to be understood that the data so used are interchangeable under appropriate circumstances such that the embodiments of the application described herein can be practiced in sequences other than those illustrated or des...

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Abstract

The invention discloses an advertisement putting control method and a storage medium, and the method comprises the steps: obtaining the advertisement putting demand data of a target advertisement, wherein the advertisement putting demand data comprise a target advertisement putting theme, target advertisement putting funds and at least one target advertisement putting region; obtaining a first control parameter corresponding to each target advertisement putting region according to the target advertisement putting funds and all the target advertisement putting regions; obtaining a second control parameter and a third control parameter adapted to each target advertisement putting region according to the first control parameter; for each target advertisement putting region, determining a target user according to the second control parameter, the third control parameter and a target advertisement putting theme; and putting the target advertisement to the target user. According to the invention, targeted delivery of advertisements is realized.

Description

technical field [0001] The present application relates to the field of advertisement data processing, in particular to an advertisement delivery control method and a storage medium. Background technique [0002] The accuracy of advertisement placement has a great influence on the effect of advertisement placement. In the prior art, it is usually possible to predict the click-through rate of new advertisements based on the click-through rate performance of existing advertisements, or to obtain new advertisements by comparing the click-through rate performance of similar advertisements. There are already many methods in the prior art for the precise control of advertisement delivery, and the control accuracy is also increasing. The embodiment of the present invention combines its own advertising control research and development results, and proposes a brand-new advertising control method, which aims to accurately control the advertising in each advertising area, so as to obtai...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02G06K9/62
CPCG06Q30/0244G06Q30/0271G06F18/2321Y02P90/02
Inventor 陈方之
Owner 浙江致梦大数据有限公司
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