Data integration method and device

[0079] Hereinafter, exemplary embodiments of the present disclosure will be described in more detail with reference to the accompanying drawings. Although exemplary embodiments of the present disclosure are shown in the drawings, it should be understood that the present disclosure can be implemented in various forms and should not be limited by the embodiments set forth herein. On the contrary, these embodiments are provided to enable a more thorough understanding of the present disclosure, and to fully convey the scope of the present disclosure to those skilled in the art.

[0080] To solve the above technical problem, the embodiment of the present invention provides a data integration method. figure 1 A schematic flowchart of a data integration method according to an embodiment of the present invention is shown. See figure 1 , The method at least includes step S102 to step S106.

[0081] Step S102: Associate a plurality of applications with predetermined data to be integrated to a target client, and use the target client to provide a login interface for each associated application.

[0082] Step S104: Determine the application program that any account of the target client logs in through the login interface, and obtain the first-level points obtained by any account based on the points distribution rules of each logged-in application program.

[0083] Step S106: Perform statistical integration of the obtained first-level points to obtain the second-level points, and display them on the display interface of the target client.

[0084] The embodiment of the present invention associates multiple applications with data to be integrated with the target client, so that the target client can be used to effectively realize the integration of points among multiple applications, so that the various applications can lead to each other and encourage The in-depth use of the associated applications by users can not only promote the application, but also maximize the value of the application. Further, the user does not need to install multiple applications on the terminal, and can successfully enter the interface of each application through the target client, which improves the user experience and saves the storage space of the terminal.

[0085] Referring to step S102 above, in an embodiment of the present invention, the predetermined multiple applications of data to be integrated may include multiple applications under the same brand, or may include multiple applications under different brands. For example, in order to strengthen the user's brand awareness, multiple applications under the same brand can be associated with the target client. Assuming that multiple applications to be integrated with data include 360 ​​Security Guard, 360 Mobile Assistant, 360 Search, and 360 Shared Cloud, by associating each application to the target client, users’ awareness of the 360 ​​brand can be greatly enhanced. At the same time, it is also convenient for users to obtain applications corresponding to user needs from multiple displayed applications, that is, users can log in their associated applications in their corresponding login interface by using the target client. , Improve the user experience.

[0086] Referring to step S104 above, in an embodiment of the present invention, since each application program has its own point distribution rule, in order to effectively distinguish the first level points of each application program, the first level points of each application program can also be It is expressed in the form of different colored diamonds, which can be set as a color station corresponding to a first-level point. For example, if the target client is associated with application a, application b, and application c, then the first-level points issued by application A can be expressed in the form of A drill, and the first-level points issued by application b can be expressed in the form of B drill , The first-level points issued by application c are expressed in the form of C drills. In addition, the integrated secondary points can also be expressed in the form of main currency.

[0087] In this embodiment, the points issuance rules of each application program can select a diversified first-level point distribution mechanism to motivate users according to the characteristics of the application's own products, thereby improving user activity and product revenue. Of course, it is also necessary to consider factors such as computing power design, task design, and weight in advance. In addition, in order to promote the active sign-in of users, a regular recycling/expiration mechanism for the first-level points can also be formulated. For example, if the first-level points are not logged in for more than 30 days, the first-level points are halved. If a reclaim mechanism is adopted, the reclaimed first-level points will be redistributed by the application program.

[0088] Referring to step S106 above, in an embodiment of the present invention, after the obtained first-level points are statistically integrated to obtain the second-level points, the second-level points can be displayed on the corresponding display interface of the target client. For example, the integrated secondary points can be displayed in the form of main currency, for example, the total main currency of the target client account displayed is 12345.12. At the same time, the number of colored diamonds obtained by the client account in each application (corresponding to the first-level point value) and the number of main coins that can be converted from the colored diamonds obtained in each application can also be displayed on the display interface of the target client. . For example, it can be shown that the colored diamond corresponding to application 1 is ADD, the colored diamond corresponding to application 2 is A diamond, and the colored diamond corresponding to application 3 is B diamond. The colored diamond corresponding to application 4 is C diamond. And the target client account has obtained 123.12 drills from each application (ie application 1-4). Since each application has its own points distribution rules, the number of main coins that can be exchanged for the same number of colored diamonds in different applications is also different, that is, the first-level points obtained by each application are converted to obtain the second-level points value Different, the following article will introduce the ratio value of the first-level integral to the second-level integral value in detail.

[0089] In an embodiment of the present invention, an interface that displays the real-time ratio value (that is, the exchange rate of the color diamond to the main currency) can also be provided for the target client account, and the user can intuitively see the historical ratio value and the current ratio through this interface Value to determine whether to convert first-level points to second-level points under the current ratio value.

[0090] Continuing to refer to step S106, in an embodiment of the present invention, when the obtained first-level points are statistically integrated to obtain the second-level points, the value of the second-level points can be converted based on the above-mentioned ratio of the first-level points. First-level points are converted to second-level points. The calculation formula of the ratio value can adopt the following formula 1.

[0091]

[0092] In formula 1, r n Represents the daily advertising revenue generated by the account of the target client, x represents the proportion of feedback, r c Represents the equivalent income of the integrated second-level points, d n Indicates the first-level points value generated by the application every day, d c Represents the second-level integral value obtained by integration, d e Indicates the value of the first level points that have expired in the application.

[0093] According to the above formula 1, the ratio value is mainly affected by the following factors.

[0094] 1. The stronger the advertising monetization ability of the client login account, the higher the ratio value.

[0095] 2. The greater the number of login accounts, the higher the ratio value.

[0096] 3. Every time the first-level points are converted to the second-level points, a certain ratio value will fluctuate.

[0097] 4. After the first level points are recovered, they can be destroyed to increase the ratio value. Of course, they can also be recovered as a reserve for follow-up activities.

[0098] In addition, transactions between the first-level points of each application in the trading market will not affect the above ratio value. In this embodiment, in order to maintain the balance of the integral value, the total value of the first-level integral generated by each application program can be set to be fixed every day.

[0099] It can be seen from formula 1 that the calculation of the ratio value needs to use the advertising revenue generated by the account of the target client in the first day, namely r n The initial value r 0. In the embodiment of the present invention, two ways can be used to determine r n The initial value r 0 , The two methods are introduced below.

[0100] Method 1: First, obtain the historical advertising revenue generated by the target client account within a specified time period. Then, based on the acquired historical advertising revenue, calculate the average daily advertising revenue of the target client account within the specified time period, and then set the average daily advertising revenue of the target client account to the initial value r 0.

[0101] Method 2: First, select the specified time as the initial time. Then, obtain the advertising revenue generated by the target client account on the day of the initial time, and then set the advertising revenue generated by the target client account on the day of the acquired initial time to the initial value r 0.

[0102] In addition, in this embodiment, the determination of the value of the feedback ratio x in Formula 1 is inseparable from the activity of the target client user. At present, in order to motivate users to use each application more, each application has corresponding points distribution rules to provide users with points rewards. In this embodiment, in order to motivate the user to use more of the applications associated with the target client (including the applications that the user has used and the applications that have not been used), the formula 1 can be determined and adjusted according to the user's activity. The feedback ratio in x.

[0103] Specifically, the value of the feedback ratio x can be determined through the following steps. Step 1. Analyze the activity y of the target client account within the preset time period. Step 2. Determine the value of the reward ratio x based on the activity y of the target client account. The value of the reward ratio x needs to meet the following conditions: That is, the greater the user's activeness, the greater the value of the determined feedback ratio x, and the greater the ratio value for converting the first-level points to the second-level points. The value of the second-level integral obtained by the user using the same value of the first-level integral conversion is also greater. Thereby, the user can be motivated to use each application program more actively, especially the application program that the user has not used (such as a newly developed application program) can be vigorously promoted.

[0104] In an embodiment of the present invention, when analyzing the activity y of the target client account within a preset time period, the account activity may be determined based on the activity parameters of the target client account for each application. Specifically, first, obtain the value of the activity parameter of the target client account for each application within a preset time period. Then, the obtained activeness parameter values ​​are integrated and calculated to obtain the activeness of the target client account within a preset time period.

[0105] In this embodiment, the activity parameter may include the usage duration, usage frequency, number of clicks, etc. of the application associated with the target client by the target client account. For example, when determining the activity of the target client account, if the acquired activity parameters include the duration of use, the longer the use time of the application, the more active the target client account. For another example, if the acquired activity parameter includes frequency of use, the greater the frequency of use of the application, the greater the activity of the target client account. For another example, if the acquired activity parameter includes the number of clicks, the more the number of clicks on the application, the greater the activity of the target client account.

[0106] The following embodiment introduces the process of determining the account activity of the target client within a preset time period.

[0107] For example, the target client is associated with application A, application B, and application C. By obtaining the value of the activity parameter of each application within 2 months, the user knows that the user has C's respective usage time is 10 hours, 5 hours, and 5 hours respectively, and then the total usage time of each application in the target client is calculated to be 20 hours. Assuming that the user’s free activity time in a day is 3 hours, the account activity is about 11.1% by calculating the ratio of 20 hours to 2 months of user’s free activity time (ie 3*60=180 hours). Of course, there are many ways to determine the activity level according to the value of the activity level parameter of the application program, which is not specifically limited in the embodiment of the present invention.

[0108] In an embodiment of the present invention, the user registers the target client account and allocates the points storage address for the successfully registered account, so as to realize the storage of the integrated secondary points. First, it receives a registration request submitted by any user with its own user information. Then, the corresponding user information is parsed from the received registration request, and the corresponding target client account is registered based on the user information. Furthermore, a unique point storage address is assigned to a successfully registered account, and the target client account is bound to its corresponding point storage address. After performing step S106 to perform statistical integration of the obtained first-level points to obtain the second-level points, the integrated second-level points are stored in the points storage address bound to the target client account.

[0109] For example, users pass figure 2 The interface shown can be used for account registration. After the user clicks the "Quick Registration" option, the user can directly enter the registration interface for account registration. The user information required to register an account may include at least one of mobile phone number, email address, and user name. In addition, to ensure the security of user information, the user also needs to set a login password. After the user has successfully registered the account, he can log in to the account directly on the login interface.

[0110] In order to facilitate the login of the user account, third-party binding can also be provided for the user account, that is, the user's target client account can be bound to WeChat, QQ, Weibo, mobile phone number, etc. For example, if the user binds a mobile phone number, he can directly use the mobile phone number to log in to the account, such as image 3 As shown in the SMS verification code login interface, the user can quickly realize account login by entering the bound mobile phone number and the SMS verification code sent to the mobile phone number.

[0111] In this embodiment, in order to increase communication and exchanges between different accounts of the target client, it is also possible to provide points transfer services for different accounts. As a result, the points storage addresses allocated to different accounts of the target client are different. Therefore, when transferring secondary points between different accounts, the points in the points storage address can be transferred in and out. For example, account 1 of the target client corresponds to the points storage address 1, and account 2 of the target client corresponds to the points storage address 2. If account 2 transfers 10 secondary points to account 1, the points storage address 2 corresponding to account 2 will be reduced 10 second-level points, and 10 second-level points are added to the points storage address 1 corresponding to account 1.

[0112] In the embodiment of the present invention, the user can also use the secondary points stored in the points storage address of the target client account to exchange for items of equivalent value. For example, the user can directly enter the interface of the target client to redeem items, such as the pre-designed points mall interface, which displays different items and the secondary point value required to redeem each item. The user can filter the items by himself to Redeem the corresponding items within the value range of the secondary points in your account. In addition, in addition to using the second-level points to redeem the corresponding items, the second-level points can also be used for diversified rights activities such as phone bill recharge, lottery, bargaining, and treasure hunting in the designated target client interface.

[0113] Of course, in order to further improve the user experience and save the time for users to screen items, it is also possible to recommend suitable items for the user according to the secondary point value in the target client account. Specifically, first obtain the items that can be exchanged for the preset secondary points with different values. Then, based on the value of the secondary points obtained through the integration, the items that can be redeemed by the target client account are selected from the items that can be redeemed for the secondary points of different values. Furthermore, the items that can be redeemed by the selected target client account are recommended.

[0114] In order to more clearly embody the embodiments of the present invention, the following uses a specific embodiment to introduce the usage scenario of the target client. See Figure 4.

[0115] First, for any application associated with the target client, you can push the login application to a client account that has never logged in before to obtain the corresponding colored diamond message. Furthermore, when the client account logs in to the corresponding application, the corresponding initial colored diamond (corresponding to the first-level points above) can be obtained. Based on the usage time and frequency of the application by the logged-in user, corresponding colored diamonds can be issued to the logged-in user. Here, the user client can also log in to other associated applications to obtain the corresponding colored diamonds. The colored diamond can be exchanged for the corresponding main currency (ie, the secondary points in the above) according to the ratio value introduced in the above embodiment, and the user can enjoy the corresponding rights, such as redeeming the corresponding rights gifts in the mall.

[0116] For products (ie applications) in the promotion period, in order to encourage more users to use the product, it can provide an incentive mechanism for early users who do not become the product to enjoy the appreciation benefits of colored diamonds to stimulate users to use Passion to promote products.

[0117] In this embodiment, the target client account can also participate in an IM (Instant Messaging) community to promote the application associated with the target client to new users, thereby increasing the value of colored diamonds.

[0118] In the embodiment of the present invention, in order to ensure the openness and transparency of the activities carried out in the target client, the process of converting first-level points into second-level points and redeeming items for second-level points can also be performed based on the blockchain to ensure that the entire The process is transparent, open and non-tamperable. In addition, for the fixed total amount of first-level points (such as colored diamonds) generated by each application every day, the process of issuing first-level points every time an application can be written into the blockchain to ensure transparency.

[0119] Based on the same inventive concept, the embodiment of the present invention also provides a data integration device. Figure 5 It shows a schematic structural diagram of a data integration device according to an embodiment of the present invention. See Figure 5 , The data integration device 500 includes an association module 510, a first acquisition module 520, and an integration module 530.

[0120] The functions of each component or device of the data integration device 500 and the connection relationship between the various parts of the data integration device 500 of the embodiment of the present invention are now introduced:

[0121] The associating module 510 is suitable for associating a plurality of applications of predetermined data to be integrated to a target client, and using the target client to provide a login interface for each associated application;

[0122] The first obtaining module 520 is coupled with the association module 510, and is adapted to determine the application program that any account of the target client logs in through the login interface, and obtain the first-level points obtained by any account based on the points issuing rules of each logged-in application program;

[0123] The integration module 530 is coupled with the first acquisition module 520, and is adapted to perform statistical integration of the acquired first-level points to obtain the second-level points, and display them on the display interface of the target client.

[0124] In an embodiment of the present invention, the integration module 530 is further adapted to use the ratio value calculated by the following formula 1 to convert the first-level points obtained based on the points issuing rules of each application into the second-level points.

[0125]

[0126] Where r n Represents the daily advertising revenue generated by the account of the target client, x represents the proportion of feedback, r c Represents the equivalent income of the integrated second-level points, d n Indicates the first-level points value generated by the application every day, d c Represents the second-level integral value obtained by integration, d e Indicates the value of the first level points that have expired in the application.

[0127] In an embodiment of the present invention, the integration module 530 is further adapted to obtain historical advertising revenue generated by the target client account within a specified time period, and calculate the daily amount of the target client account within the specified time period based on the obtained historical advertising revenue. Average advertising revenue, and set the average daily advertising revenue of the target client account to the initial value r 0.

[0128] In an embodiment of the present invention, the integration module 530 is further adapted to, firstly, select a specified time as the initial time, and then obtain the advertising revenue generated by the target client account on the day of the initial time, and change the target client account on the day of the acquired initial time The advertising revenue generated is set to the initial value r 0.

[0129] In an embodiment of the present invention, the integration module 530 is further adapted to analyze the activity y of the target client account within a preset time period. The value of the reward ratio x is determined based on the activity y of the target client account, and the reward ratio x meets the following conditions:

[0130] In an embodiment of the present invention, the integration module 530 is further adapted to obtain the value of the activity parameter of the target client account for each application within a preset time period;

[0131] The obtained activeness parameter values ​​are integrated and calculated to obtain the activeness of the target client account within a preset time period.

[0132] In this embodiment, the activeness parameter of the target client account with respect to the application program includes at least one of the following: use duration, use frequency, and number of clicks of the application program associated with the target client by the target client account.

[0133] The embodiment of the present invention also provides another data integration device. Image 6 It shows a schematic structural diagram of a data integration device according to another embodiment of the present invention. See Image 6 In addition to the association module 510, the first acquisition module 520, and the integration module 530, the data integration device 500 also includes a receiving module 540, a registration module 550, a binding module 560, a storage module 570, a second acquisition module 580, and a selection module. 590. Recommended module 600.

[0134] The receiving module 540 is adapted to receive a registration request submitted by any user with its own user information;

[0135] The registration module 550, coupled with the receiving module 540, is adapted to parse out corresponding user information from the received registration request, and register the corresponding target client account based on the user information;

[0136] The binding module 560, which is respectively coupled with the registration module 550 and the integration module 530, is adapted to allocate a unique point storage address for a successfully registered account, and bind the target client account to its corresponding point storage address, and the point storage address Used to store the secondary points of the target client account.

[0137] The storage module 570, coupled with the integration module 530, is adapted to store the integrated second-level points in the points bound to the target client account after the integration module 530 performs statistical integration of the obtained first-level points to obtain the second-level points. Storage address.

[0138] The second obtaining module 580 is adapted to obtain items that can be exchanged for preset second-level points with different values;

[0139] The selection module 590, which is respectively coupled with the second acquisition module 580 and the integration module 530, is adapted to obtain the value of the secondary points based on the integration, and select the items that can be redeemed by the target client account from the items that can be exchanged for the secondary points of different values ;

[0140] The recommendation module 600, coupled with the selection module 590, is adapted to recommend items that can be redeemed by the selected target client account.

[0141] The present invention also provides a computer storage medium. The computer storage medium stores computer program code, which when the computer program code runs on a computing device, causes the computing device to execute the data integration method in any of the above embodiments.

[0142] The present invention also provides a computing device, including: a processor; a memory storing computer program code; when the computer program code is executed by the processor, the computing device is caused to execute the data integration method in any of the above embodiments.

[0143] According to any one of the above preferred embodiments or a combination of multiple preferred embodiments, the embodiments of the present invention can achieve the following beneficial effects:

[0144] In the embodiment of the present invention, when it is necessary to integrate the data of multiple applications, for example, when integrating the points issued by the multiple applications, the multiple applications of the predetermined data to be integrated may be associated first To the target client, use the target client to provide a login interface for each associated application. Then, determine the application that any account of the target client logs in through the login interface, and obtain the first-level points obtained by any account based on the points issuing rules of each logged-in application. Furthermore, the obtained first-level points are statistically integrated to obtain the second-level points, which are displayed on the display interface of the target client. Therefore, in the embodiment of the present invention, multiple applications for which data is to be integrated are associated with the target client, so that the target client can be used to effectively realize the integration of points among multiple applications, so that each application can communicate with each other. Encourage users to use the associated applications in depth to promote the application to maximize the value of the application. Further, the user does not need to install multiple applications on the terminal, and can successfully enter the interface of each application through the target client, which improves the user experience and saves the storage space of the terminal.

[0145] Those skilled in the art can clearly understand that the specific working process of the above-described system, device, and unit can refer to the corresponding process in the foregoing method embodiment, and for the sake of brevity, it will not be repeated here.

[0146] In addition, the functional units in the various embodiments of the present invention may be physically independent of each other, or two or more functional units may be integrated together, or all functional units may be integrated in one processing unit. The above-mentioned integrated functional unit can be implemented in the form of hardware, software or firmware.

[0147] A person of ordinary skill in the art can understand that if the integrated functional unit is implemented in the form of software and sold or used as an independent product, it can be stored in a computer readable storage medium. Based on this understanding, the technical solution of the present invention essentially or all or part of the technical solution can be embodied in the form of a software product. The computer software product is stored in a storage medium and includes a number of instructions to make a A computing device (for example, a personal computer, a server, or a network device, etc.) executes all or part of the steps of the method described in each embodiment of the present invention when running the instructions. The aforementioned storage media include: U disk, mobile hard disk, read only memory (ROM), random access memory (RAM), magnetic disks or optical disks and other media that can store program codes.

[0148] Alternatively, all or part of the steps of the foregoing method embodiments may be implemented by program instructions related to hardware (computing devices such as personal computers, servers, or network devices), and the program instructions may be stored in a computer readable storage In the medium, when the program instructions are executed by the processor of the computing device, the computing device executes all or part of the steps of the methods described in the embodiments of the present invention.

[0149] Finally, it should be noted that the above embodiments are only used to illustrate the technical solutions of the present invention, not to limit them; although the present invention has been described in detail with reference to the foregoing embodiments, those of ordinary skill in the art should understand that: Within the spirit and principle of the present invention, it is still possible to modify the technical solutions recorded in the foregoing embodiments, or equivalently replace some or all of the technical features; and these modifications or substitutions do not depart from the corresponding technical solutions The scope of protection of the present invention.

[0150] According to one aspect of the present invention, there is provided A1, a data integration method, including:

[0151] Associating a plurality of applications of predetermined data to be integrated with a target client, and using the target client to provide a login interface for each associated application;

[0152] Determine the application program that any account of the target client logs in through the login interface, and obtain the first-level points obtained by the arbitrary account based on the points distribution rules of each logged-in application program;

[0153] Perform statistical integration of the obtained first-level points to obtain the second-level points, and display them on the display interface of the target client.

[0154] A2. The method according to A1, wherein the statistical integration of the obtained first-level points to obtain the second-level points includes:

[0155] Use the ratio value calculated by the following formula to convert the first-level points obtained based on the points issuing rules of each application into the second-level points;

[0156] Where r n Represents the daily advertising revenue generated by the account of the target client, x represents the proportion of feedback, r c Represents the equivalent income of the integrated second-level points, d n Indicates the first-level points value generated by the application every day, d c Represents the second-level integral value obtained by integration, d e Indicates the value of the first level points that have expired in the application.

[0157] A3. The method according to A2, wherein the initial value r of advertising revenue generated by the account of the target client is determined by the following steps 0 :

[0158] Acquiring historical advertising revenue generated by the target client account within a specified time period;

[0159] Calculate the average daily advertising revenue of the target client account within the specified time period based on the acquired historical advertising revenue, and set the average daily advertising revenue of the target client account to the initial value r 0.

[0160] A4. The method according to A2, wherein the initial value r of advertising revenue generated by the account of the target client is determined by the following steps 0 :

[0161] Select the specified time as the initial time;

[0162] Obtain the advertising revenue generated by the target client account on the day of the initial time, and set the advertising revenue generated by the target client account on the acquired initial time to the initial value r 0.

[0163] A5. The method according to any one of A2-A4, wherein the value of the feedback ratio x is determined by the following steps:

[0164] Analyze the activity y of the target client account within a preset time period;

[0165] The value of the reward ratio x is determined based on the activity y of the target client account, and the reward ratio x satisfies the following conditions:

[0166] A6. The method according to A5, wherein analyzing the activity y of the target client account within a preset time period includes:

[0167] Acquiring the value of the activity parameter of the target client account for each application within a preset time period;

[0168] The obtained activeness parameter values ​​are integrated and calculated to obtain the activeness of the target client account within the preset time period.

[0169] A7. The method according to A6, wherein the activity parameter of the target client account for the application includes at least one of the following:

[0170] The usage time, usage frequency, and number of clicks of the application associated with the target client by the target client account.

[0171] A8. The method according to any one of A1-A4, further comprising:

[0172] Receive registration requests submitted by any user with their own user information;

[0173] Parse out the corresponding user information from the received registration request, and register the corresponding target client account based on the user information;

[0174] A unique point storage address is assigned to a successfully registered account, and the target client account is bound to its corresponding point storage address.

[0175] A9. The method according to A8, wherein after statistically integrating the obtained first-level points to obtain the second-level points, the method further includes:

[0176] The integrated secondary points are stored in the points storage address bound to the target client account.

[0177] A10. The method according to any one of A1-A4, further comprising:

[0178] Obtain items that can be exchanged for pre-set level 2 points with different values;

[0179] Based on the value of the second-level points obtained through integration, select the items that can be redeemed by the target client account from the items that can be redeemed for the second-level points of different values;

[0180] Recommend items that can be redeemed by the selected target client account.

[0181] B11. A data integration device, including:

[0182] The association module is suitable for associating a plurality of applications of predetermined data to be integrated to a target client, and using the target client to provide a login interface for each associated application;

[0183] The first obtaining module is adapted to determine the application program that any account of the target client logs in through the login interface, and obtain the first-level points obtained by the arbitrary account based on the points issuing rules of each logged-in application;

[0184] The integration module is adapted to perform statistical integration of the obtained first-level points to obtain the second-level points, and display them on the display interface of the target client.

[0185] B12. The device according to B11, wherein the integration module is further adapted to:

[0186] Use the ratio value calculated by the following formula to convert the first-level points obtained based on the points issuing rules of each application into the second-level points;

[0187] Where r n Represents the daily advertising revenue generated by the account of the target client, x represents the proportion of feedback, r c Represents the equivalent income of the integrated secondary points, d n Indicates the value of the first-level points generated by the application daily, d c Indicates the second-order integral value obtained by integration, d e Indicates the value of the first level points that have expired in the application.

[0188] B13. The device according to B12, wherein the integration module is further adapted to:

[0189] Acquiring historical advertising revenue generated by the target client account within a specified time period;

[0190] Calculate the average daily advertising revenue of the target client account within the specified time period based on the acquired historical advertising revenue, and set the average daily advertising revenue of the target client account to the initial value r 0.

[0191] B14. The device according to B12, wherein the integration module is further adapted to:

[0192] Select the specified time as the initial time;

[0193] Obtain the advertising revenue generated by the target client account on the day of the initial time, and set the advertising revenue generated by the target client account on the acquired initial time to the initial value r 0.

[0194] B15. The device according to any one of B12-B14, wherein the integration module is further adapted to:

[0195] Analyze the activity y of the target client account within a preset time period;

[0196] The value of the reward ratio x is determined based on the activity y of the target client account, and the reward ratio x satisfies the following conditions:

[0197] B16. The device according to B15, wherein the integration module is further adapted to:

[0198] Acquiring the value of the activity parameter of the target client account for each application within a preset time period;

[0199] The obtained activeness parameter values ​​are integrated and calculated to obtain the activeness of the target client's account within the preset time period.

[0200] B17. The apparatus according to B16, wherein the activity parameter of the target client account for the application includes at least one of the following:

[0201] The usage time, usage frequency, and number of clicks of the application associated with the target client by the target client account.

[0202] B18. The device according to any one of B11-B14, further comprising:

[0203] The receiving module is suitable for receiving a registration request submitted by any user with its own user information;

[0204] The registration module is adapted to parse out the corresponding user information from the received registration request, and register the corresponding target client account based on the user information;

[0205] The binding module is adapted to assign a unique point storage address to a successfully registered account, and to bind the target client account with its corresponding point storage address, where the point storage address is used to store the target client The secondary points of the account.

[0206] B19. The device according to B18, further comprising:

[0207] The storage module is adapted to store the integrated second-level points in the points storage address bound to the target client account after the integration module performs statistical integration of the obtained first-level points to obtain the second-level points.

[0208] B20. The device according to any one of B11-B14, further comprising:

[0209] The second obtaining module is adapted to obtain items that can be exchanged for preset second-level points with different values;

[0210] The selection module is suitable for selecting the items that can be exchanged by the target client account from the items that can be exchanged for different values ​​of the second-level points based on the value of the second-level points obtained through integration;

[0211] The recommendation module is suitable for recommending items that can be redeemed by the selected target client account.

[0212] C21. A computer storage medium, the computer storage medium storing computer program code, when the computer program code runs on a computing device, causes the computing device to execute the data integration method described in any one of A1-A10 .

[0213] D22. A computing device, comprising: a processor; a memory storing computer program code; when the computer program code is executed by the processor, it causes the computing device to execute the data described in any one of A1-A10 Integration method.