User portrait updating method and system, network equipment and storage medium
An update method and portrait technology, applied in the field of communication, can solve the problems of high server resource occupation and central server use of a large number of computing resources, etc., to achieve the effect of reducing bandwidth requirements, reducing occupation, and reducing update frequency
Active Publication Date: 2020-08-11
MIGU CO LTD +1
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Problems solved by technology
[0004] However, the inventor found at least the following problems in the existing technology: due to the huge number of users, the central server needs to use a large amount of storage resources to store user behavior logs; In the method of calculating user portraits in batches on a regular basis, the central server needs to use a large amount of computing resources, resulting in the current user portrait calculation method occupying more resources on the server
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[0028] In order to make the object, technical solution and advantages of the present invention clearer, various embodiments of the present invention will be described in detail below in conjunction with the accompanying drawings. However, those of ordinary skill in the art can understand that, in each implementation manner of the present invention, many technical details are provided for readers to better understand the present application. However, even without these technical details and various changes and modifications based on the following implementation modes, the technical solution claimed in this application can also be realized.
[0029] The first embodiment of the present invention relates to a method for updating a user portrait, which is applied to a terminal. By obtaining the user's behavior record and recording it in the behavior record table in the terminal, according to the behavior record table, it is calculated and updated at a preset time interval. The user...
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The embodiment of the invention relates to the technical field of communication, and discloses a user portrait updating method. The method comprises the steps of obtaining a behavior record of a userand recording the behavior record in a behavior record table in a terminal; calculating and updating a first user portrait of the user in the terminal at a preset time interval according to the behavior record table, and calculating a portrait difference value of the first user portrait, the portrait difference value being a difference value of the user portrait at a previous moment; and sending the portrait difference value to a server, so that the server updates a second user portrait of the user in the server according to the portrait difference value. The embodiment of the invention further provides a user portrait updating system, network equipment and a storage medium. According to the user portrait updating method and system, the network equipment and the storage medium provided bythe embodiment of the invention, less resources of the server are occupied by the calculation of the user portrait.
Description
technical field [0001] The present invention relates to the field of communication technology, in particular to a method, system, network device and storage medium for updating user portraits. Background technique [0002] User portrait is a tagged user model abstracted based on information such as user social attributes, living habits, and consumption behavior. It can be used to push information content or assist product promotion and marketing. [0003] The existing user portrait calculation and usage modes are: (1) users use terminal products (such as webpages or APPs) to watch videos, listen to songs, etc.; (2) servers on edge nodes collect user usage behavior records to form user behavior logs , and upload user behavior logs to the central server in real time or near real time for storage; (3) Deploy the user portrait program on the central server to analyze and calculate the collected user behavior logs to generate user portraits; (4) Use content services based on user...
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IPC IPC(8): G06F16/9535G06F16/735G06F16/635
CPCG06F16/9535G06F16/735G06F16/635
Inventor 周宝成陈尧
Owner MIGU CO LTD