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AR advertisement marketing activity cross-platform solving method and electronic equipment

A solution, cross-platform technology, applied in the cross-platform solution of AR advertising marketing activities and the field of electronic equipment, can solve the problems of low background development efficiency and achieve the effect of improving experience quality, ensuring accuracy, and increasing coverage

Pending Publication Date: 2020-09-11
北京掌中飞天科技股份有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] In view of this, the embodiment of the present invention provides a cross-platform solution for AR advertising marketing activities and electronic equipment to solve the problem of low efficiency in background development

Method used

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  • AR advertisement marketing activity cross-platform solving method and electronic equipment
  • AR advertisement marketing activity cross-platform solving method and electronic equipment
  • AR advertisement marketing activity cross-platform solving method and electronic equipment

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Embodiment Construction

[0052] In order to make the purpose, technical solutions and advantages of the embodiments of the present invention clearer, the technical solutions in the embodiments of the present invention will be clearly and completely described below in conjunction with the drawings in the embodiments of the present invention. Obviously, the described embodiments It is a part of embodiments of the present invention, but not all embodiments. Based on the embodiments of the present invention, all other embodiments obtained by those skilled in the art without making creative efforts belong to the protection scope of the present invention.

[0053] The access platform described in the embodiments of the present invention can be understood as various types of APPs running on the terminal, for example, browser, WeChat, Alipay, JD.com and so on. It is precisely because of the individual differences of each access platform that the background server needs to develop and maintain augmented realit...

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Abstract

The invention relates to the technical field of data processing, in particular to an AR advertisement marketing activity cross-platform solving method and electronic equipment, and the method comprises the steps: obtaining an extraction request, sent by a terminal based on an access platform, for target augmented reality data, wherein the extraction request carries an identifier corresponding to the access platform; and carrying out corresponding processing on the extraction request based on the identifier so as to display the target augmented reality data at the terminal. According to the ARadvertisement marketing activity cross-platform solving method, an identifier corresponding to an access platform is carried in an extraction request; therefore, the server can distinguish the accessplatforms according to the identifiers and perform different processing modes for different access platforms, so that for the server, only one set of engineering needs to be developed and maintained to complete development, cross-platform AR advertisement marketing can be performed, and the background development efficiency is improved.

Description

technical field [0001] The invention relates to the technical field of data processing, in particular to a cross-platform solution for AR advertising marketing activities and electronic equipment. Background technique [0002] Augmented reality (Augmented Reality, referred to as AR) technology is a technology that ingeniously integrates virtual information with the real world. After simulating and simulating virtual information such as text, images, 3D models, music, and videos generated by computers, they are applied to the real world. The two kinds of information complement each other, thereby realizing the "enhancement" of the real world. [0003] AR technology is more and more widely used, for example, it can be applied in advertising, games and so on. Among them, when the user needs to extract AR data, he can rely on different platforms running on the terminal, and at this time, there will be communication between different platforms and the background server. This wi...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02G06Q30/06G06T19/00
CPCG06Q30/0241G06Q30/0643G06T19/006
Inventor 不公告发明人
Owner 北京掌中飞天科技股份有限公司
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