Internet-based e-commerce precision marketing method

Abstract

The invention discloses an e-commerce precision marketing method based on the Internet, and the method comprises the steps that a user uses a user client, and carries out the pre-storage of the data of the user according to the guidance of the user client; the user sequentially enters his / her height, chest circumference, shoulder breadth, foot size, waist circumference and hipline in a height input field, a chest circumference input field, a shoulder breadth input field, a shoulder breadth input field, a foot size input field, a foot size input field, a waist circumference input field and a hipline input field of the user client. According to the internet-based e-commerce precision marketing method provided by the invention, the problem that a user needs to continue to select a proper sizeafter selecting a commodity in traditional e-commerce sales is effectively solved; the client can automatically select the commodity with the proper size after the user selects the commodity only byfilling various data of the body of the user in the initial use period, so the selection time is saved, and the use experience of the user is also optimized.

Description

technical field [0001] The present invention relates to the field of the Internet, in particular to an Internet-based precise marketing method for e-commerce. Background technique [0002] Precision marketing is to establish a personalized customer communication service system on the basis of precise positioning and rely on modern information technology to realize the measurable and low-cost expansion of enterprises. It is one of the core viewpoints in the concept of network marketing with attitude one. That is, companies need more precise, measurable, and high-return marketing communications, more results- and action-oriented marketing communications plans, and an increasing focus on investing in direct sales communications. [0003] The focus of traditional e-commerce precision marketing is to place the products that the client users have browsed, carry out effective advertisement laying, infer the user's personal preferences, and place similar products on the homepage or...

AI Technical Summary

Problems solved by technology

[0003] The focus of traditional e-commerce precision marketing is to place the products that the client users have browsed, carry out effective advertisement laying, infer the user's personal preferences, and place similar products on the homepage or even the search bar of the client, but it does not I don't care about the user's experience after selecting the product, and I can't directly locate the appropriate size after selecting the product based on the user's personal data. The user needs to choose the size by himself, which invisibly increases the user's selection time and loses some customers. source

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