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Message pushing method and device

A technology for message push and push message, applied in the Internet field, can solve problems such as poor effect and achieve good effect

Active Publication Date: 2020-11-03
HANHAI INFORMATION TECH SHANGHAI
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

The above method of controlling the frequency of pushing messages to users can only reduce the number of users who turn off the push notification function of the APP due to high push frequency, ignoring the influence of push time, push content and other factors. The effect of the probability of uninstalling the APP is poor

Method used

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  • Message pushing method and device
  • Message pushing method and device

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Embodiment Construction

[0073] In order to make the purpose, technical solution and advantages of this specification clearer, the technical solution of this application will be clearly and completely described below in conjunction with specific embodiments of this specification and corresponding drawings. Apparently, the described embodiments are only some of the embodiments of the present application, rather than all the embodiments. Based on the embodiments in the description, all other embodiments obtained by persons of ordinary skill in the art without making creative efforts fall within the protection scope of the present application.

[0074] The technical solutions provided by various embodiments of the present application will be described in detail below in conjunction with the accompanying drawings.

[0075] At present, each APP often prompts the user to enter the APP to perform business by pushing a message to the user, so as to increase the user activity in the APP. When the server corre...

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PUM

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Abstract

The invention discloses a message pushing method and device, and the method comprises the steps: obtaining a to-be-executed pushing task, and determining a user identification of a target user corresponding to the pushing task and a pushing message; and then determining user data of the target user, and determining message data of the push message; according to the user data of the target user andthe message data of the push message, determining a feature vector, inputting the feature vector into a push decision model, and determining an output prediction closing probability; when the predicted closing probability is smaller than a first preset threshold, executing the push task, and pushing the push message to the target user. According to the user data of the target user and the messagedata of the push message, the probability of closing the push notification caused by executing the push task is determined through the push decision model, and whether the push task is executed or not is determined from various dimensions such as the user data and the message data, so that the probability of occurrence of situations such as closing the push notification and unloading the APP by the user is relatively low, and the effect is good.

Description

technical field [0001] The present application relates to the technical field of the Internet, and in particular to a message pushing method and device. Background technique [0002] With the development of Internet technology, more and more application programs (Application, APP) have been widely used. In order to increase user activity, each APP often adopts the method of pushing messages to users, so that users can enter the APP to perform business according to the push messages. For example: a news app pushes a hotspot of facts to the user, so that the user can open the news app through the hotspot to browse news. However, due to excessive push messages, etc., the user may also turn off the push notification function of the APP, or even uninstall the APP. [0003] In the prior art, the method of controlling the frequency of pushing messages to the user is adopted to reduce the probability of the user closing the push notification, uninstalling the APP, and the like. S...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F16/958
CPCG06F16/958
Inventor 谢兴波何雪枫魏安康
Owner HANHAI INFORMATION TECH SHANGHAI