Self-service evaluation method, system and device for marketing campaign effect and medium
A self-help and active technology, applied in marketing, business, equipment, etc., can solve the problems of long completion time cycle and heavy workload, and achieve the effect of optimizing marketing strategy or strength
Pending Publication Date: 2020-11-17
北京思特奇信息技术股份有限公司
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Problems solved by technology
[0003] In the existing technical solutions, the evaluation of the effect of marketing activities is done by the event planners, and the event planners need to have professional data processing technology. In this way, the manual evaluation is not only a heavy workload, but also takes a long time to complete.
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[0030] In order to make the purpose, technical solutions and advantages of the embodiments of the present invention clearer, the technical solutions in the embodiments of the present invention will be clearly and completely described below in conjunction with the drawings in the embodiments of the present invention. Obviously, the described embodiments It is a part of embodiments of the present invention, but not all embodiments. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without making creative efforts belong to the protection scope of the present invention.
[0031] In the description of the present invention, it should be noted that the terms "center", "upper", "lower", "left", "right", "vertical", "horizontal", "inner", "outer" etc. The indicated orientation or positional relationship is based on the orientation or positional relationship shown in the drawings, and is only for the convenience of...
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The invention discloses a self-service evaluation method, system and device for marketing campaign effect and a medium, which are applied to a server and comprise the steps that the server receives basic information of a marketing campaign, and the basic information comprises one or more attributes of the marketing campaign; an evaluation object is screened according to the basic information; according to the evaluation object, dimension information is configured, and the dimension information comprises one or more attributes of the evaluation object; one or more evaluation indexes is or are selected according to the evaluation object; a query condition is selected, corresponding values of one or more evaluation indexes of the marketing campaign are acquired according to corresponding datasources obtained by the one or more evaluation indexes in the query condition and the associated dimension information, and a marketing campaign effect report is generated according to the invention,the marketing campaign effect report can be generated, and the marketing campaign effect report not only clearly displays whether the marketing campaign reaches an expected target or not, but also provides a basis for optimizing marketing strategies or strength and contact actions.
Description
technical field [0001] The invention belongs to the technical field of the telecommunications industry, and in particular relates to a method, system, equipment and medium for self-service evaluation of marketing activity effects. Background technique [0002] The rapid development of the telecommunications industry in the past ten years has generated massive amounts of data in real time. These data contain very high value. Manufacturers are actively deploying big data platforms to store and analyze these data. [0003] In the solutions of the prior art, the evaluation of the effect of marketing activities is done by the event planners, and the event planners need to have professional data processing technology, so that the manual evaluation is not only a heavy workload, but also takes a long time to complete. Contents of the invention [0004] Aiming at the problems and defects that professional data processing technicians are required to evaluate the effect of marketing ...
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IPC IPC(8): G06Q30/02
CPCG06Q30/0211G06Q30/0201
Inventor 占伟
Owner 北京思特奇信息技术股份有限公司