Domain specific browser identifiers as replacement of browser cookies

An identifier and a specific technology, applied in instruments, marketing, digital transmission systems, etc., can solve problems such as slowing down web page rendering, slow cookie matching, and inability to identify matching items, to avoid resource consumption and improve efficiency.

Pending Publication Date: 2020-12-15
GOOGLE LLC
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

For a typical page with ten or more embedded tracking pixels, it can take a significant amount of time to perform these communications
Matches may not be recognized if the user navigates away from the page before the communication is complete
As a result, cookie matching is slow and often

Method used

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  • Domain specific browser identifiers as replacement of browser cookies
  • Domain specific browser identifiers as replacement of browser cookies
  • Domain specific browser identifiers as replacement of browser cookies

Examples

Experimental program
Comparison scheme
Effect test

Embodiment Construction

[0017] A browser cookie or short device, user or session specific identifier used to uniquely (or semi-uniquely) identify a device, user or session with a content provider such as a web page publisher, advertiser or other such entity. These cookies are typically generated by the content provider, for example during the first session or login process, and served on subsequent requests from the client device's browser or other applications. Publishers can then associate each request with the same identifier (and implicitly, the same device, user, or session), allowing customized content selection.

[0018] For example, Figure 1A is a block diagram of a network and device environment for data exchange, according to some implementations. As shown, the client device 100 may communicate with one or more content servers 104-104N, generally referred to as content servers or content providers 104, via a network 106, 106'. Client device 100 may include any type and form of computing d...

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PUM

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Abstract

The present disclosure provides a secure, user-transparent, and highly efficient content provider-specific identifier("CPSID"), sometimes referred to as a "read-only cookie" ("ROC"). These content provider-specific identifiers may be generated by the client device and encrypted with a public key of the content provider, preventing third parties from indirectly identifying matches, and obviating the need for provider-side cookie matching tables and resource-intensive tracking communications. The generation of content provider- specific identifiers may be controlled by user policies, such that identifiers are only created for content providers with compliant terms of service (ToS), e.g. retrievable from a predetermined address within the domain; content providers that are on a whitelist (e.g. for which the user has explicitly provided consent); and/or content providers that are not on a blacklist (e.g. for which the user has explicitly refused consent).

Description

Background technique [0001] A browser cookie or short device, user or session specific identifier used to uniquely (or semi-uniquely) identify a device, user or session with a content provider such as a web page publisher, advertiser or other such entity. These cookies are typically generated by the content provider, for example during the first session or login process, and served on subsequent requests from the client device's browser or other applications. Publishers can then associate each request with the same identifier (and implicitly, the same device, user, or session), allowing customized content selection. [0002] However, typical browser cookies have some serious drawbacks. Third-party content providers that provide embedded content within websites may serve cookies to track browsers without users having to know that they have been identified or tracked by these third parties (for example, because the address displayed in the browser's address bar may only identif...

Claims

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Application Information

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IPC IPC(8): G06F21/62H04L29/08H04L9/32H04L29/06G06Q30/02
CPCH04L63/0407H04L63/0442H04L67/02H04L67/146H04L67/306G06F21/6263G06Q30/0277H04L9/0643H04L9/0894H04L9/0662H04L67/535G06F21/602G06F21/6254H04L63/0421
Inventor 高易安王刚
Owner GOOGLE LLC
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