The invention provides an Internet of Vehicles privacy protection trust model based on a block chain. Vehicles on the road generate and broadcast messages through the vehicle-mounted ad hoc network toshare surrounding traffic information so as to improve the traffic efficiency and safety. However, due to the untrusted network environment of the vehicle-mounted ad hoc network, the privacy of the vehicle is easy to expose, and whether the received message is reliable cannot be judged. The message is anonymously sent by the vehicle through the ring signature technology, so that the vehicle is prevented from being tracked by a malicious vehicle. Messages sent by the vehicle are evaluated and screened through a reputation evaluation mechanism based on the block chain technology, and forged information in the messages is filtered. Based on the characteristics of the block chain, it is guaranteed that the vehicle reputation is not maliciously tampered, real-time synchronous updating of the vehicle reputation is achieved, and the safety and usability of the vehicle-mounted ad hoc network are further improved.