Advertisement putting control method and device, controller and advertisement putting system
A control method and advertising technology, applied in the field of media advertising business, can solve problems such as mismatch, affecting user experience, and inability to guarantee the security of advertising content, and achieve the effect of improving security and avoiding loopholes
Pending Publication Date: 2021-01-01
GUANGZHOU HUANWANG TECH
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Problems solved by technology
However, the existing advertising delivery method is that the advertising platform directly places advertisements on the materials through the large-screen terminal application. The terminal application cannot know in advance what content of the advertisement the advertising platform places. Issues such as the mismatch between the advertised content and the content of the terminal application (for example, a Coca-Cola advertisement is placed in the terminal application for mothers and babies), the safety of the advertisement content cannot be guaranteed, which greatly affects the user experience
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[0044] In order to make the purpose, technical solution and advantages of the present invention clearer, the technical solution of the present invention will be described in detail below. Apparently, the described embodiments are only some of the embodiments of the present invention, but not all of them. Based on the embodiments of the present invention, all other implementations obtained by persons of ordinary skill in the art without making creative efforts fall within the protection scope of the present invention.
[0045] figure 1 It is a schematic flowchart provided by Embodiment 1 of an advertisement placement control method in the present invention.
[0046] Such as figure 1 As shown, a method for controlling advertisement delivery described in this embodiment includes:
[0047] S101: Obtain an instruction for the terminal application to request to play the advertisement;
[0048] Further, the instruction of the terminal application requesting to play the advertisem...
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The invention relates to an advertisement putting control method and device, a controller and an advertisement putting system, and the method comprises the steps: obtaining an instruction that a terminal application requests to play an advertisement; acquiring an advertisement material to be played according to the instruction; auditing the advertisement material to obtain an auditing result; andopening or closing advertisement space delivery of the terminal application according to the audit result. According to the invention, the advertisement position interception is set at the backgroundof the terminal application, and the advertisement material is audited, so the display of the advertisement in the terminal application can be dynamically controlled, the compliance of the advertisement material and the matching of the delivered advertisement and the content of the terminal application can be ensured, the delivery safety is improved, and the automatic delivery loophole of the advertisement is avoided.
Description
technical field [0001] The present invention relates to the technical field of media advertising business, in particular to a control method, device, controller and system for placing advertisements. Background technique [0002] With the continuous development of information technology, advertisements are spread all over the media. At present, when advertising is placed through terminal applications such as TVs and smart phones, it needs to be connected with the advertising platform. The advertising platform regards the terminal application as the carrier of advertising. , direct advertisement delivery to large-screen terminal applications. However, the existing advertising delivery method is that the advertising platform directly places advertisements on the materials through the large-screen terminal application. The terminal application cannot know in advance what content of the advertisement the advertising platform places. Issues such as the mismatch between the adve...
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IPC IPC(8): G06Q30/02
CPCG06Q30/0277
Inventor 王雷
Owner GUANGZHOU HUANWANG TECH