A method and system for pushing information based on user behavior
An information push and user technology, applied in the field of data processing, can solve the problems of low accuracy of the redemption probability model and inaccurate information push users, and achieve the effect of high precision and improved training efficiency.
Active Publication Date: 2021-08-17
BEIJING KOUDAICAIFU INFORMATION TECH CO LTD
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[0002] The wealth management data system determines the user's redemption probability according to the redemption probability model, and pushes information to the user when the redemption probability is lower than the set threshold; the disadvantage is that the existing redemption probability model has low precision, which easily leads to information push user imprecise problem
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[0044] The present invention will be further described in detail below in conjunction with the accompanying drawings and embodiments. It can be understood that the specific implementation manners described here are only used to explain relevant content, rather than to limit the present invention. In addition, it should be noted that, for the convenience of description, only the parts related to the present invention are shown in the drawings.
[0045] It should be noted that, in the case of no conflict, the embodiments and features in the embodiments of the present invention can be combined with each other. The present invention will be described in detail below with reference to the drawings and in combination with embodiments.
[0046] see figure 1 , an information push method based on user behavior, including:
[0047] Step 101, acquire the characteristic data of the first user. The characteristic data of the first user include the operating parameters of the first user ...
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The present application provides an information push method and system based on user behavior. The information push method based on user behavior includes acquiring the characteristic data of the first user. The characteristic data of the first user include the operating parameters of the first user during the first preset period, the environmental parameters of the first user during the first preset period, and the product parameter, wherein the product parameter is the product of the operating parameter and the environmental parameter; the characteristic data of the first user is input into the preset redemption probability model to determine the redemption probability value of the first user; the redemption probability value of the first user When the value is greater than the first preset threshold, push the first information to the first user. The application can accurately push the first information to target users.
Description
technical field [0001] The invention relates to the field of data processing, in particular to an information push method and system based on user behavior. Background technique [0002] The wealth management data system determines the user's redemption probability according to the redemption probability model, and pushes information to the user when the redemption probability is lower than the set threshold; the disadvantage is that the existing redemption probability model has low precision, which easily leads to information push User imprecise problem. Contents of the invention [0003] In order to solve at least one of the above technical problems, the present invention provides an information push method and system based on user behavior. [0004] In the first aspect of the present disclosure, an information push method based on user behavior includes: [0005] Acquiring the feature data of the first user, the feature data of the first user includes the operating pa...
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IPC IPC(8): G06F16/2457G06K9/62G06Q40/06
CPCG06F16/2457G06Q40/06G06F18/2415G06F18/214
Inventor 王迪马永谙焦扬马天翼
Owner BEIJING KOUDAICAIFU INFORMATION TECH CO LTD