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Terminal advertising system for living room television

An advertising and TV technology, applied in the field of advertising, can solve the problems of lack of relevance of advertisements, insufficient refinement of advertising mode, and unfavorable improvement of user stickiness and attention, etc., and achieve the effect of improving the effect of publicity.

Inactive Publication Date: 2021-02-09
马鞍山睿翔信息科技有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0002] The traditional TV advertisement placement mode is fixed insertion during the broadcast of the program, and the interstitial advertisement is not related to the program itself, which is not conducive to improving user stickiness and attention, and the existing advertisement placement mode is not refined enough, which makes the existing placement mode It is not easy for the actually placed advertisements to achieve their promotional purposes

Method used

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  • Terminal advertising system for living room television

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Embodiment Construction

[0019] The following will clearly and completely describe the technical solutions in the embodiments of the present invention with reference to the accompanying drawings in the embodiments of the present invention. Obviously, the described embodiments are only some, not all, embodiments of the present invention. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without creative efforts fall within the protection scope of the present invention.

[0020] Such as figure 1 A terminal advertising system for living room TV is shown, which includes a client terminal and a background server connected to each other. The client terminal includes a TV server and an eyeball capture module connected to the TV server, a clock module, a human body sensing module, and a TV content sensing module. module, big data matching module;

[0021] The TV server is used to monitor the TV broadcast and process the data of the eyeba...

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Abstract

The invention discloses a terminal advertising system for a living room television, which comprises a client terminal and a background server which are connected with each other, and is characterizedin that the client terminal comprises a television server, and an eyeball capture module, a clock module, a human body induction module, a television content induction module and a big data matching module which are connected with the television server. Advertisement putting is controlled through an advertisement putting strategy on the server side, and refined advertisement putting can be achieved easily; in addition, fine control can be specifically carried out on the putting range and the putting target to realize strong association between advertisement content and a playing program and putting control on a specific terminal, so that the propaganda effect of the actually put advertisement is improved, and the propaganda purpose is better realized.

Description

technical field [0001] The invention belongs to the field of advertisement publicity, and in particular relates to a terminal advertisement publicity system used for a TV in a living room. Background technique [0002] The traditional TV advertisement placement mode is fixed insertion during the broadcast of the program, and the interstitial advertisement is not related to the program itself, which is not conducive to improving user stickiness and attention, and the existing advertisement placement mode is not refined enough, which makes the existing placement mode It is not easy for the actually placed advertisements to achieve their promotional purposes. With the promotion and popularization of digital smart TV technology, it is possible to evolve and change the delivery mode of TV advertisements. Contents of the invention [0003] The purpose of the present invention is to overcome the above problems in the prior art, and provide a terminal advertising system for livin...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04N21/258H04N21/2668
CPCH04N21/25866H04N21/25891H04N21/2668
Inventor 冷浩
Owner 马鞍山睿翔信息科技有限公司
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