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Chinese movie IP influence evaluation method and system

A technology of Chinese films and evaluation methods, applied in the direction of instruments, data processing applications, resources, etc., can solve problems such as not being well displayed, and achieve precise external marketing, personalized services, and reasonable and accurate evaluations

Pending Publication Date: 2021-03-02
COMMUNICATION UNIVERSITY OF CHINA
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

Not all IP movies have achieved very satisfactory results in terms of word-of-mouth and box office. There are also some IP movies that cannot be well displayed in the form of movies. Too much pursuit of remakes and adaptations will be counterproductive.

Method used

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  • Chinese movie IP influence evaluation method and system
  • Chinese movie IP influence evaluation method and system
  • Chinese movie IP influence evaluation method and system

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Embodiment Construction

[0057] The following will clearly and completely describe the technical solutions in the embodiments of the present invention with reference to the accompanying drawings in the embodiments of the present invention. Obviously, the described embodiments are only some, not all, embodiments of the present invention. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without making creative efforts belong to the protection scope of the present invention.

[0058] The embodiment of the present invention discloses a method for evaluating the influence of Chinese film IP, including the following steps:

[0059] S1. Collect relevant data of movie IP;

[0060] S2. According to the film IP influence evaluation index system, the fuzzy matter-element analysis method of EFA-European closeness is used to comprehensively evaluate the film IP and obtain the comprehensive score of influence;

[0061] S21. Use the difference s...

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Abstract

The invention discloses a Chinese movie IP influence evaluation method. The method comprises the following steps: S1, collecting related data of a movie IP; S2, according to the movie IP influence evaluation index system, comprehensively evaluating the movie IP by adopting a fuzzy matter element analysis method of EFAEuclidean closeness, and obtaining an influence comprehensive score. According tothe method, a fuzzy matter element analysis method and an exploratory factor analysis method based on EFAEuclidean closeness are used for obtaining a quantitative value of the IP influence, the Chinese movie IP influence is evaluated from multi-dimensional indexes, quantitative and qualitative analysis is carried out on the movie IP through the method, evaluation on the movie IP influence is morereasonable and accurate, a movie making and issuing party can be effectively helped to understand movie IP characteristics and movie propagation capacity so as to achieve the purpose of accurate external marketing and personalized service.

Description

technical field [0001] The present invention relates to the technical field of movie evaluation, and more specifically relates to a method and system for evaluating the influence of Chinese movie IP. Background technique [0002] With the development of science and technology, movies have become one of the most common and popular entertainment activities for the masses. The stock prices of listed film and television companies in my country have also shown a sharp upward trend, which has promoted the investment and financing of domestic movies. This environment makes film IP development an important part of the Chinese film industry. In the process of considering the value of film IP development, IP influence is an essential factor. [0003] An excellent IP already has a large number of fans before the movie is adapted, and these fans will be the most direct audience after the movie is released. The current number of IP movies has increased significantly among domestic movie...

Claims

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Application Information

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IPC IPC(8): G06Q10/06G06Q30/02
CPCG06Q10/06393G06Q30/0201
Inventor 李波柴剑平张文静王琛陈亚娟滑瑶
Owner COMMUNICATION UNIVERSITY OF CHINA
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