Advertisement position content recommendation method and device, storage medium and electronic equipment

Abstract

The invention discloses an advertisement position content recommendation method and device, a storage medium and electronic equipment. The method comprises the steps that if a current page is a browsed page, a user ID is acquired, and content parameters of browsed page content are acquired; according to the user ID, obtaining at least one candidate recommendation content label associated with the user ID in a predetermined user integral pool; if the candidate recommended content tags do not include the specific recommended content tags associated with the content parameters, determining a target recommended content tag according to the integral scores of the candidate recommended content tags; and determining the recommendation content containing the target recommendation content label as display content, and displaying the display content in the advertisement space. According to the technical scheme disclosed by the invention, the recommended content label with relatively high user interestingness is determined, and the advertisement information containing the recommended content label is displayed to the user, so that the interest and hobbies of the user can be considered well and the information browsing quantity of the user for the recommended content can be greatly improved through continuous iterative updating.

Description

technical field [0001] The present invention relates to the technical field of the Internet, in particular to a content recommendation method, device, storage medium and electronic equipment for an advertising space. Background technique [0002] With the rapid development of the information society, advertising information, as an important way of information recommendation, has been paid more and more attention by all walks of life. In the past, the recommendation of advertising space was manually added at a fixed position on the page that the user browsed, or the content changed according to a certain pre-designed rule, which led to limitations in the content, and the recommended content may not really be It makes users interested, and the fixed position is not suitable for the operating habits of most users, resulting in a bad user experience, so the feedback of the advertising space will be poor. Contents of the invention [0003] In view of the above-mentioned defect...

AI Technical Summary

Problems solved by technology

[0003] In view of the above-mentioned defects of the prior art, the technical problem to be solved by the present invention is that in the prior art, the content recommendation for an advertisement space is often to solidify several kinds of advertisements for one advertisement space, and play them sequentially during the display, resulting in advertisement information Limitation, can not effectively hit the user's interest, so the feedback of advertising information is also a poor problem

Images