A kind of information support method and device

Abstract

The invention discloses an information support method and device, which can realize the support of information belonging to the support type on the basis of ensuring the effect of information delivery. An embodiment of the present invention provides an information support method, including: selecting a candidate information list according to a page request sent by a user, the candidate information list including: a plurality of information; The ranking order of each information in the list is predicted, thereby generating the ranking of each information in the candidate information list; according to the ranking of each information in the candidate information list, the information belonging to the supporting type in the candidate information list is obtained The current average rank: selecting supported information from the information of the support type according to the current average rank of the information belonging to the support type and the historical support average rank corresponding to the support type.

Description

technical field [0001] The present invention relates to the technical field of information delivery, in particular to an information support method and device. Background technique [0002] During certain periods of information delivery, there is often a demand for support for certain types of information. For example, the information delivery system cooperates with the e-commerce website, and it is agreed that the information system needs to ensure that 20% of the traffic is used to place seller advertisements on the e-commerce website, so that the products listed for sale on the e-commerce website can be used as a stable flow, which is conducive to product delivery. dimension. For another example, when the e-commerce advertisements are gradually developing, explore the introduction of application (English full name: application, English abbreviation: app) advertisements on the development platform. For protective measures, the traffic and effect may fluctuate greatly, hi...

AI Technical Summary

Problems solved by technology

Although this technical solution is simple and easy to implement and the traffic is stable, there are at least the following problems in the existing technical solution: some users in the randomly generated traffic are not interested in this type of information supported, but the random control may just be delivered Some users are interested in this type of information, but they may not be placed in this type of information during random control

Therefore, although the information support strategy adopted in the existing technology can control the proportion of traffic, the effect of information delivery is not good

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