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APP advertisement user experience evaluation index weight evaluation method and related equipment

An evaluation index and user technology, applied in data processing applications, marketing, instruments, etc., to achieve the effect of eliminating subjectivity and cognitive bias, good operability and applicability

Pending Publication Date: 2021-04-30
上海移卓网络科技有限公司
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Problems solved by technology

[0003] At present, the weight of user evaluation indicators is mainly assigned by operators based on business experience, which has certain subjectivity and cognitive limitations. Because operators have different understandings of the business, the weight allocation may not be able to objectively reflect the indicators themselves. the importance of

Method used

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  • APP advertisement user experience evaluation index weight evaluation method and related equipment
  • APP advertisement user experience evaluation index weight evaluation method and related equipment
  • APP advertisement user experience evaluation index weight evaluation method and related equipment

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no. 1 example

[0044] see figure 1 , the first embodiment of the present invention is: an APP advertisement user experience evaluation index weight evaluation method, comprising the following steps,

[0045] Step S10, determine the user experience indicators of the APP advertising service to form a user experience indicator set, the user experience indicators include advertising matching degree, privacy security, advertising experience, push settings, negative feedback, advertising display, playback operation, User efficiency, advertising tonality and material quality. Form the user experience index set {x 1 , x 2 ,L,x m}, m=10, as shown in Table 1 below.

[0046] Table 1: User experience index system table

[0047]

[0048]

[0049] Step S20, perform subjective weighting on each user experience index in the user experience index set by sequential relationship analysis method, and obtain the subjective weight of each user experience index in the user experience index set;

[0050...

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Abstract

The invention provides an APP advertisement user experience evaluation index weight evaluation method and related equipment. The method comprises the steps: determining a user experience index of an APP advertisement business, and forming a user experience index set; subjectively weighting each user experience index in the user experience index set through an order relation analysis method to obtain a subjective weight of each user experience index in the user experience index set; performing objective weighting on each user experience index in the user experience index set through an entropy evaluation method to obtain an objective weight of each user experience index in the user experience index set; and according to the subjective weight and the objective weight of each user experience index in the user experience index set, determining a final weight by constructing a combined weighting method. The beneficial effects of the invention are that the method irons out the defect that a conventional method only achieves the subjective weight distribution of an operator, and eliminates the subjectivity and cognition deviation.

Description

technical field [0001] The present invention relates to an evaluation index weight evaluation method and related equipment, in particular to an APP advertising user experience evaluation index weight evaluation method and related equipment. Background technique [0002] In the APP advertising business, we are very concerned about the user experience of advertising. A good user experience is the source of our advertising monetization. We generally establish a user evaluation index system to measure our overall situation. At this time, we also need to consider the importance of the indicators, that is, the weight distribution, which is important for our evaluation. has a great influence on the accuracy. [0003] At present, the weight of user evaluation indicators is mainly assigned by operators based on business experience, which has certain subjectivity and cognitive limitations. Because operators have different understandings of the business, the weight allocation may not ...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q10/06G06Q30/02
CPCG06Q10/06393G06Q30/0245
Inventor 郑晓峰冯文武
Owner 上海移卓网络科技有限公司
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