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Advertisement monitoring method and device and electronic equipment

A technology for advertising and current users, applied in the computer field, can solve problems such as accurate adjustment of unfavorable delivery plans, cumbersome configuration process, and multiple false alarms

Active Publication Date: 2021-04-30
SHANGHAI INGOT NETWORK TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, this method needs to be configured separately for monitoring different types of user data. The configuration process is cumbersome, and with the continuous increase of user data, the overall trend of user data will change. If you rely on the set fixed threshold to detect abnormalities, there are often many False alarms, which is not conducive to making accurate adjustments to the delivery plan

Method used

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  • Advertisement monitoring method and device and electronic equipment
  • Advertisement monitoring method and device and electronic equipment
  • Advertisement monitoring method and device and electronic equipment

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Embodiment Construction

[0049] This part will describe the specific embodiment of the application in detail. The preferred embodiment of the application is shown in the accompanying drawings. Each technical feature and overall technical solution of the application, but it should not be understood as a limitation on the protection scope of the application.

[0050] With the development of the Internet, more and more game manufacturers choose to place advertisements through online media platforms. Online media platforms display images or videos of some new products in the form of banner advertisements to attract users to click on the corresponding Enter the introduction or purchase page of the game product from the advertising page.

[0051] In order to facilitate the adjustment of the advertisement delivery plan, the user data of the user on the advertisement, such as the stay time on the advertisement and the click operation, are usually obtained from the media side, and these user data are detected....

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Abstract

The invention discloses an advertisement monitoring method and device and electronic equipment, and the method comprises the steps: obtaining a current user data set associated with a target advertisement in a current data period, wherein the data types of all current user data in the current user data set are different from each other; according to the data type of the current user data, after a historical user data set with the same data type as the current user data is obtained, determining the position of the current user data in the historical user data set,wherein the historical user data set comprises multiple pieces of historical user data, and the data period of the historical user data is the same as that of the current user data; determining an abnormal score of the current user data according to the position of the current user data in the historical user data set; and determining the abnormal condition of the target advertisement according to the abnormal score of each current user data in the current user data set.

Description

technical field [0001] The present application relates to the field of computer technology, in particular to an advertisement monitoring method, device and electronic equipment. Background technique [0002] With the development of the Internet, more and more game manufacturers choose to place advertisements through online media platforms. Online media platforms display images or videos of some new products in the form of banner advertisements to attract users to click on the corresponding Enter the introduction or purchase page of the game product from the advertising page. [0003] In order to facilitate the adjustment of the advertisement delivery plan, the user data of the user on the advertisement, such as the stay time on the advertisement and the click operation, are usually obtained from the media side, and these user data are detected. At present, the method for detecting user data is to set a fixed threshold of a certain user data, and when the user data exceeds t...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0245
Inventor 王传鹏林志鹏杜宝生何信炜周惠存陈春梅
Owner SHANGHAI INGOT NETWORK TECH CO LTD
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