Advertisement putting method and device based on big data, storage medium and server

A technology of advertising and big data, applied in the field of big data
CN112862540AActive Publication Date: 2021-05-28CHONGQING UNIV OF EDUCATION
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Patent Information

Authority / Receiving Office
CN Β· China
Current Assignee / Owner
CHONGQING UNIV OF EDUCATION
Publication Date
2021-05-28

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Abstract

The invention provides an advertisement putting method and device based on big data, a storage medium and a server. A search article type corresponding to search content input by a user is obtained, the search article type comprises a plurality of search articles of the same kind, and complementary articles and alternative articles associated with each search article can be determined for each search article. Then the plurality of complementary articles are screened by using the forward complementary parameters to determine candidate complementary articles, and the plurality of alternative articles are screened by using the forward alternative parameters to determine candidate alternative articles. In this way, actual demands of the user can be well considered, for example, advertisements of complementary items and alternative items are put, so that the advertisement putting precision can be extremely high, the click rate, the order placing rate and the like can be extremely high, and the advertisement putting effect is greatly improved.
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Description

technical field

[0001] The present application relates to the technical field of big data, and in particular, to a method, device, storage medium and server for advertising delivery based on big data. Background technique

[0002] With the development of network technology and digital economy, digital media has been slowly degraded under the support of traditional industries without any data capabilities, and the value of traditional advertising digital media has gradually been replaced by smartphones in the Internet era.

[0003] In modern life, people's requirements for the quality of life have increased, and the response to low-level advertising is extremely poor, the response rate is low, and it is easy to cause negative emotions of users, which is not conducive to the realization of the purpose of advertising itself. Therefore, accurate advertising is the current direction of the advertising industry.

[0004] With the emergence and application of big data technology, ...

Claims

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