Online advertisement basic audience label construction method, system and device and storage medium

An online advertising and construction method technology, applied in advertising, marketing, instruments, etc., can solve the problems of narrow information, high cost, limited user preference mining, etc., and achieve the effect of improving practicability and generating less difficulty.

Active Publication Date: 2021-08-06
西安点告网络科技有限公司
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Problems solved by technology

On the one hand, it is based on basic advertising activities, and the information obtained from users is relatively narrow, and the prediction of purely algorithmic models is relatively limited in mining user preferences; Feedback tuning, resulting in unacceptable build tags
From the perspective of the actual advertising field, directly purchasing the labels of the data management platform DMP also faces problems such as high costs

Method used

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  • Online advertisement basic audience label construction method, system and device and storage medium
  • Online advertisement basic audience label construction method, system and device and storage medium
  • Online advertisement basic audience label construction method, system and device and storage medium

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Embodiment Construction

[0039] The following will clearly and completely describe the technical solutions in the embodiments of the present invention with reference to the accompanying drawings in the embodiments of the present invention. Obviously, the described embodiments are only some, not all, embodiments of the present invention. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without making creative efforts belong to the protection scope of the present invention.

[0040] In order to clearly describe the technical solutions of the embodiments of the present invention, in the embodiments of the present invention, words such as "first" and "second" are used to distinguish the same or similar items with basically the same function or effect. Those skilled in the art can understand that words such as "first" and "second" do not limit the quantity and execution order.

[0041] The term "and / or" in this article is just an asso...

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Abstract

The invention provides an online advertisement basic audience label construction method, system and device and a storage medium. The method comprises the steps: acquiring a first application program list installed on a user terminal; matching a first application program in the first application program list with a distinction degree database to obtain the distinction degree of the first application program, and constructing a basic audience label through the distinction degree; performing advertisement matching delivery according to the basic audience label; and dynamically adjusting and optimizing the basic audience label according to the advertisement matching putting effect feedback. According to the method, the tag generation difficulty is low, and the tag accuracy is adjusted and optimized based on statistical calculation and actual effects.

Description

technical field [0001] The present invention relates to the technical field of advertisement delivery, in particular to a method, system, device and storage medium for constructing an online advertisement basic audience label. Background technique [0002] In the existing advertising field, there are no small challenges when constructing user base labels. On the one hand, it is based on basic advertising activities, and the information obtained from users is relatively narrow, and the prediction of purely algorithmic models is relatively limited in mining user preferences; Feedback tuning resulted in unacceptable build labels. From the perspective of the actual advertising field, directly purchasing the labels of the data management platform DMP also faces problems such as high costs. [0003] In the field of online advertising, providing users with their preferred advertisements can greatly improve the efficiency of advertising. On the one hand, users can obtain resources...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02G06F16/9035
CPCG06Q30/0271G06Q30/0244G06F16/9035Y02D10/00
Inventor 王毛毛芦康平刘周龙张浩裴二涛
Owner 西安点告网络科技有限公司
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