Analysis method and analysis system for fund flow direction

Abstract

The invention discloses a fund flow analysis method and system, and the method comprises the steps: collecting customer information, account information and fund flow information, and forming a fund graph; querying transaction data of the account information through the fund atlas; obtaining a consumption trend code of the account information according to the transaction data, and classifying the consumption trend code into a preset consumption type; and performing mining analysis according to the account independent data, the account associated data and / or the consumption type, and performing financial product recommendation by using a mining analysis result. The analysis system comprises a transaction relationship establishment module, a data query analysis module, a consumption type prediction module and a customer mining module. According to the fund flow analysis method and the fund flow analysis system, the problem that an analysis result cannot accurately reflect a real fund use condition is solved, so that an obtained financial product can accurately correspond to a customer, and accurate marketing of the customer is realized.

Description

technical field [0001] The invention relates to the technical field of financial data processing, in particular to a method for analyzing capital flow and an analysis system thereof. Background technique [0002] The way the current financial industry analyzes the client's fund situation is to use the transaction purpose and flow of the account's funds as the basis for the account manager to analyze the client's fund usage, and recommend corresponding products to the client based on the analysis results. . But in reality, the use of funds is related to the accounts of each customer. The analysis results obtained by the current method cannot accurately reflect the actual use of funds, and it is difficult to achieve precise marketing to customers. It is easy for customers not to be interested in the products recommended by the account manager, resulting in poor customer experience. Contents of the invention [0003] In view of the above-mentioned defects, the purpose of th...

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Problems solved by technology

[0003] In view of the above defects, the purpose of the present invention is to propose an analysis method and analysis system for the flow of funds, which solves the problem that the analysis results cannot accurately reflect the actual use of funds, so that the obtained financial products can accurately correspond to customers, and realize Customer precision marketing

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