Advertisement pushing method and device based on base station, and equipment and computer medium

An advertisement push and base station technology, applied in the field of communication, can solve the problem of inaccurate push of advertisement information, and achieve the effect of accurate push, improved conversion rate, and accurate push.

Pending Publication Date: 2021-11-30
CHINA MOBILE GROUP ANHUI +1
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

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Problems solved by technology

[0005] In view of the above problems, an embodiment of the present invention provides a base station-based advertising push method to solve the problem of inaccurate advertising information push existing in the prior art

Method used

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  • Advertisement pushing method and device based on base station, and equipment and computer medium
  • Advertisement pushing method and device based on base station, and equipment and computer medium
  • Advertisement pushing method and device based on base station, and equipment and computer medium

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Embodiment Construction

[0059]Exemplary embodiments of the present invention will be described in more detail below with reference to the accompanying drawings. Although exemplary embodiments of the present invention are shown in the drawings, it should be understood that the invention may be embodied in various forms and should not be limited to the embodiments set forth herein.

[0060] In the embodiment of the present invention, based on the base station, the personalized advertisement push of the mobile terminal localization is carried out. On the one hand, the candidate users are screened out based on the residence time and the residence time period of the mobile terminal in the base station, and the candidate users are living near the base station. users, in order to achieve the purpose of pushing for local users; on the other hand, based on the access data of candidate users, the target users are further screened out, and the target users are users matched with advertisers, so as to achieve the...

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Abstract

Embodiments of the invention relates to the technical field of communication, and discloses an advertisement pushing method based on a base station. The method comprises the following steps: acquiring candidate users in a preset range of the base station; determining subscription users from the candidate users, wherein the subscription user is a user subscribing to an operator theme, and the operator theme is associated with advertisement information of an advertiser; acquiring access data of the subscription users; determining a target user matched with advertisement information of the advertiser from the subscription users according to the access data; and pushing the advertisement information of the advertiser to the target user through the base station. Through the above mode, the embodiment of the invention has the beneficial effect of accurately pushing the advertisement information.

Description

technical field [0001] Embodiments of the present invention relate to the field of communication technologies, and in particular to a base station-based advertisement push method, device, equipment, and computer media. Background technique [0002] With the development of mobile Internet technology, merchants rely more and more on mobile Internet technology when placing advertisements. Merchants will consider the value of the advertisement when placing advertisements. The purpose of the advertisement is to let the target users who are interested in the advertisement information see the advertisement, so as to establish potential marketing opportunities to promote consumption. Therefore, the push of advertisement information needs to be more Precisely push to target users. [0003] At present, under normal circumstances, when a user becomes a mobile subscriber of an operator, he or she will fill in the corresponding Subscriber Identity Module (SIM) card registration form, wh...

Claims

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Application Information

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IPC IPC(8): G06Q30/02H04W4/029
CPCG06Q30/0255G06Q30/0251H04W4/029
Inventor 赵正敏郭迅
Owner CHINA MOBILE GROUP ANHUI
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